지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.12
- 수록면
- 87 - 102 (16page)
- DOI
- 10.37272/JIECR.2024.12.24.6.87
이용수
초록· 키워드
오류제보하기
The purpose of this study is to explore the mechanism by which medical chatbots meet patients' expectation, increase satisfaction, and influence their intention for continuous use, by applying the
Expectation Confirmation Model (ECM) and conducting an empirical study with 313 Chinese users who have over 1 year usage experience. The research findings demonstrate that the perceived usefulness of AI-based chatbot service has a significantly positive direct impact and a significantly positive indirect impact (through satisfaction) on the intention to continuously use such services. Perceived trust has a significant positive impact on continuous use intention through the mediating effect of satisfaction, although its direct impact is not significant. The level of users’ expectation confirmation significantly influences both perceived usefulness and perceived trust, and it exerts a relatively strong indirect impact on continuous use intention through satisfaction. The research findings not only help in understanding users' psychological and behavioral patterns but also provide recommendations for improvement to relevant technology developers. Additionally, they offer theoretical support and empirical evidence for the application of more smart healthcare systems in the future, contributing to the widespread adoption of smart healthcare.
Expectation Confirmation Model (ECM) and conducting an empirical study with 313 Chinese users who have over 1 year usage experience. The research findings demonstrate that the perceived usefulness of AI-based chatbot service has a significantly positive direct impact and a significantly positive indirect impact (through satisfaction) on the intention to continuously use such services. Perceived trust has a significant positive impact on continuous use intention through the mediating effect of satisfaction, although its direct impact is not significant. The level of users’ expectation confirmation significantly influences both perceived usefulness and perceived trust, and it exerts a relatively strong indirect impact on continuous use intention through satisfaction. The research findings not only help in understanding users' psychological and behavioral patterns but also provide recommendations for improvement to relevant technology developers. Additionally, they offer theoretical support and empirical evidence for the application of more smart healthcare systems in the future, contributing to the widespread adoption of smart healthcare.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 가설
Ⅳ. 실증 분석
Ⅴ. 결론 및 시사점
참고문헌
참고문헌 (0)
참고문헌 신청이 논문과 함께 이용한 논문
AI 기술의 계속사용의도에 영향을 미치는 요인과 경로 분석: AI 활용도와 AI 신뢰의 매개효과를 중심으로
이선형
,
김병근
한국콘텐츠학회논문지
2025
.04
공감과 음성은 사용자의 AI 심리상담 경험에 어떤 영향을 미칠까?: 20·30대 청년들의 진로 스트레스를 중심으로
조다영
,
최준호
디지털콘텐츠학회논문지
2025
.01
확장된 UTAUT 모형을 활용한 AI 이미지 생성 도구 사용자들의 지속적 사용의도에 관한 연구: DALL-E 3, Midjourney, Stable Diffusion의 비교를 중심으로
진지훈
,
민자경
디지털콘텐츠학회논문지
2024
.12
호텔 챗봇(Chatbot)특성이 지각된 유용성, 계획행동이론 그리고 재사용의도에 미치는 영향
최현준
,
유종식
호텔경영학연구
2024
.02
FOMO(fear of missing out) 성향과 소셜인플루언서 특성이 맛집 소비행동의도에 미치는 영향 - 확장된 계획행동이론 적용 -
이승훈
관광연구논총
2023
.11
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-151-25-02-092111235