지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.6
- 수록면
- 165 - 175 (11page)
- DOI
- 10.17548/ksaf.2024.06.30.165
이용수
초록· 키워드
오류제보하기
This study aims to explore the influence of presence on user loyalty in exergames and constructs an intermediate model based on flow experience. By investigating the presence experienced by users in exergames and analyzing its impact on user loyalty, we seek to deepen our understanding of users’ psychological experiences and behavioral patterns in exergames. The theoretical framework covers concepts and relevant theories on presence, flow experience, and user loyalty. Research hypotheses include the direct impact of presence on user loyalty, with flow experience serving as a mediator. Data collection and analysis are conducted through questionnaire surveys to validate the research hypotheses. The specific results are as follows: 1. Cronbach"s Alpha and KMO were 0.919 and 0.955 respectively, indicating significant results and passing test of reliability and validity; 2. Through confirmatory factor analysis (model fit index, composite reliability, discriminant validity), we found a close correlation between presence, flow experience, and user loyalty; 3. Path analysis confirmed the significant mediating role of flow experience between presence and user loyalty.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical research and hypothesis
Ⅲ. Empirical research
Ⅳ. Conclusion
References
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