지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2024.5
- 수록면
- 288 - 299 (12page)
이용수
초록· 키워드
오류제보하기
The purpose of this study was to empirically analyze the impact of the celebrity marketing strategy implemented in the budget standing market located in Yesan, Chungcheongnam-do on the revitalization of the traditional market.
To this end, along with theoretical research on revitalizing traditional markets and celebrity marketing, spatial characteristics, number of industries, and sales data by industry were analyzed before and after marketing, and a satisfaction survey was conducted on 92 visitors to the Yesan traditional market, and the results derived are as follows.
First, the spatial characteristics of the target site, the traditional market, changed due to celebrity marketing, and the commercial districts of the target site and surrounding areas were activated. Second, since its first opening in January 2023, the 2nd and 3rd additional start-ups, environmental improvement projects, and local events have become more active. Third, it was found that celebrity marketing, such as the continuous increase in the number of visitors, the revitalization of local commercial areas, and the change of location, had a positive effect on the revitalization of traditional markets.
To this end, along with theoretical research on revitalizing traditional markets and celebrity marketing, spatial characteristics, number of industries, and sales data by industry were analyzed before and after marketing, and a satisfaction survey was conducted on 92 visitors to the Yesan traditional market, and the results derived are as follows.
First, the spatial characteristics of the target site, the traditional market, changed due to celebrity marketing, and the commercial districts of the target site and surrounding areas were activated. Second, since its first opening in January 2023, the 2nd and 3rd additional start-ups, environmental improvement projects, and local events have become more active. Third, it was found that celebrity marketing, such as the continuous increase in the number of visitors, the revitalization of local commercial areas, and the change of location, had a positive effect on the revitalization of traditional markets.
목차
Abstract
1. 서론
2. 이론적 고찰 및 선행연구 검토
3. 분석의 틀 설정
4. 실증분석
5. 결론
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