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논문 기본 정보

자료유형
학술저널
저자정보
이나영 (대전대학교) 정민재 (신구대학교)
저널정보
동아시아식생활학회 동아시아식생활학회지 東아시아 食生活學會誌 第34卷 第2號
발행연도
2024.4
수록면
120 - 131 (12page)
DOI
10.17495/easdl.2024.4.34.2.120

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The purpose of this study was to investigate the effects of service quality of food delivery apps on reuse intention, as well as the mediating effects of perceived value on the relationship between service quality and reuse intention. An online survey was conducted among Seoul residents who had utilized food delivery apps in the past two weeks, with 250 responses analyzed. Slightly over half of the respondents were male, and they were evenly distributed across age groups ranging from the 20s to the 50s. The primary reason cited for using the food delivery apps was the convenience of “searching, ordering, and paying all at once,” as indicated by 88.4% of respondents. At the same time, the main concern was the potential for fake reviews, reported by 55.2% of respondents. Perceived service quality was found to positively influence both perceived value (p<0.001) and reuse intention (p<0.001). Additionally, perceived value positively affected reuse intention (p<0.001). The analysis of the mediating role showed that the effect of service quality on reuse intention was partially mediated by perceived value.

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