지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
DBpia Top 5%동일한 주제분류 기준으로최근 2년간 이용수 순으로 정렬했을 때
해당 논문이 위치하는 상위 비율을 의미합니다.
초록· 키워드
오류제보하기
The emergence and rapid growth of OTT(Over The Top) platforms, which began with Netflix"s entry into the Korean market in 2016, brought about many changes in the domestic content market centered on legacy media such as public broadcasters and cable channels. Various factors are cited as reasons for the rapid growth of OTT platforms, but it can be said that each OTT platform’s ‘original content’ played an important role. As the success of OTT original drama content has a direct impact on the influx of viewers, each platform is showing continued investment and interest in original drama content. Most domestic and international OTT platforms are structured to cover new content supply and production costs solely with users" subscription fees.
Therefore, efforts are being made to produce ‘original dramas’ to encourage the influx of new subscribers and to prevent existing users from continuing to use and leave. Accordingly, this study seeks to determine whether there are any differences in characteristics between original dramas produced on domestic and foreign OTT platforms where competition is intensifying. We also want to check the correlation with box office hits on the platform. This study focused on research and analysis of the five platforms with the highest usage rate among domestic consumers (Netflix, Coupang Play, TVING, Wavve, and Disney+) among the various OTT platforms serving in Korea.
Through this study, we aim to suggest the direction that domestic drama production companies should take when planning and producing original content in the future and provide practical implications.
Therefore, efforts are being made to produce ‘original dramas’ to encourage the influx of new subscribers and to prevent existing users from continuing to use and leave. Accordingly, this study seeks to determine whether there are any differences in characteristics between original dramas produced on domestic and foreign OTT platforms where competition is intensifying. We also want to check the correlation with box office hits on the platform. This study focused on research and analysis of the five platforms with the highest usage rate among domestic consumers (Netflix, Coupang Play, TVING, Wavve, and Disney+) among the various OTT platforms serving in Korea.
Through this study, we aim to suggest the direction that domestic drama production companies should take when planning and producing original content in the future and provide practical implications.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계 및 연구가설
Ⅳ. 결론
참고문헌
Abstract
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