지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2024.1
- 수록면
- 146 - 158 (13page)
- DOI
- 10.9717/kmms.2024.27.1.146
이용수
초록· 키워드
오류제보하기
The Fourth Industrial Revolution brought about rapid advances in information and media technology. In particular, games and movies have undergone many changes due to the development of digital technology, which broke down the barriers between movies and games and became the background for the birth of new forms of entertainment, interactive movies. In order to analyze the effect of the characteristics of interactive films on audience satisfaction and loyalty, this paper used gamification, interaction, and nonlinear narratives as independent variables, and set audience satisfaction and loyalty as parameters and dependent variables, respectively. This study established a theoretical background and hypothesis based on previous studies. Data was collected through a survey on this, and data analysis and hypothesis verification were conducted using SPSS 29.0 and AMOS 24.0. As a result of the study, it was found that gamification and nonlinear narratives had a positive effect on both internal and external satisfaction of the audience, and interaction had a positive effect only on the internal satisfaction of the audience. In addition, it was found that gamification and nonlinear narratives affected audience loyalty through internal and external satisfaction of the audience, and interaction affected audience loyalty only through internal and external satisfaction.
목차
ABSTRACT
1. 서론
2. 이론적 배경
3. 연구 설계
4. 연구 결과
5. 결론
REFERENCE
참고문헌 (32)
참고문헌 신청
X.Y. Zhi, “Bidirectional Demand, Multidimensional Space and Multiple Paths: On the Integration of Film and Games,” Dongwu Academic, Vol. 10, No. 1, pp. 43-57, 2019.
J. Kong, J.J. Xu, and C. Kim, “A Study on the Effect of Audience Experience on Audience Satisfaction with Interactive Movies,” Journal of Korea Multimedia Society, Vol. 26, No. 10, pp. 1321-1331, 2023.
Y. Bu, The Effect of Gamification Elements of Interactive Video Content on User’s Flow and Participation : Focused on Bilibili , Master’s Thesis of Hanyang University of Cultural Contents, 2021.
H. Zhe and H. Lee, “Study of User Reuse Intention for Gamified Interactive Movies upon Flow Experience,” Journal of Multimedia Information System, Vol. 7, No. 4, pp. 281-293, 2020.
J. Kang, “Interactivity of Digital Cinema Effect on the Viewers Mainly with Analysis on Personal Interactive Cinema” Korea Design Knowledge Society, Vol. 25, pp. 133-141, 2013.
J. Kong, J.J. Xu, and C. Kim, “A Study on the Effect of Audience Experience on Audience Satisfaction with Interactive Movies,” Journal of Korea Multimedia Society, Vol. 26, No. 10, pp. 1321-1331, 2023.
Y. Bu, The Effect of Gamification Elements of Interactive Video Content on User’s Flow and Participation : Focused on Bilibili , Master’s Thesis of Hanyang University of Cultural Contents, 2021.
H. Zhe and H. Lee, “Study of User Reuse Intention for Gamified Interactive Movies upon Flow Experience,” Journal of Multimedia Information System, Vol. 7, No. 4, pp. 281-293, 2020.
J. Kang, “Interactivity of Digital Cinema Effect on the Viewers Mainly with Analysis on Personal Interactive Cinema” Korea Design Knowledge Society, Vol. 25, pp. 133-141, 2013.
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