지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.30 No.1(Wn.162)
- 발행연도
- 2024.1
- 수록면
- 111 - 124 (14page)
- DOI
- 10.20878/cshr.2024.30.1.012
이용수
초록· 키워드
오류제보하기
This study was designed to examine how external stimuli affect individual perceptions and behavioral intentions of temple food gastronomic experiences. Building upon the S-O-R model, this study identified three factors(“health consciousness,” “green consumerism,” “novelty seeking”) of external stimuli that can possibly affect consumer perceptions and attitudes, ultimately leading to their continuous participation intentions. The proposed model was analyzed using a structural equation model by collecting a total of 275 responses. This study found that “health consciousness” and “novelty seeking” had a significant effect on four dimensions of temple food gastronomic experiences (educational experience, entertainment experience, escapism experience, and aesthetic experience), while “green consumerism” was found to be significant only for aesthetic experience. In addition, three temple food gastronomic experiences except for escapism experience were found to significant improve respondents’ satisfaction, which in turn led to high continuous participation intentions. Our findings can contribute to the existing body of knowledge and provide useful information for developing effective strategies to promote temple food gastronomic experiences.
목차
ABSTRACT
1. 서론
2. 이론적 배경
3. 연구 방법
4. 실증분석
5. 결론
REFERENCES
참고문헌 (86)
참고문헌 신청
Bae, Y. H. (2015). A study of the popularization of temple food. Journal of Eastern-Asia Buddhism and Culture, 22, 633-669.
Baek, N. G. (2021). A study of the effect on customer values, customer reliability, and life satisfaction in purchasing vegan products. Academy of Customer Satisfaction, 23(4), 1-26.
Byun, C. B. (2011). The impact of independent travelers' cultural motive, novelty seeking, sensation seeking on their temporal destination loyalty -Focus on the mediating effect of authenticity-. International Journal of Tourism Management and Sciences, 26(3), 189-209.
Chang, D. Y., & Lee, C. K. (2020). Impact of the risk perception of COVID-19 and health consciousness on protective motivation and behavioral intention. Korean Journal of Hospitality and Tourism, 29(7), 191-208.
Chang, J., Wall, G., & Chu, S. T. T. (2006). Novelty seeking at aboriginal attractions. Annals of Tourism Research, 33(3), 729-747.
Baek, N. G. (2021). A study of the effect on customer values, customer reliability, and life satisfaction in purchasing vegan products. Academy of Customer Satisfaction, 23(4), 1-26.
Byun, C. B. (2011). The impact of independent travelers' cultural motive, novelty seeking, sensation seeking on their temporal destination loyalty -Focus on the mediating effect of authenticity-. International Journal of Tourism Management and Sciences, 26(3), 189-209.
Chang, D. Y., & Lee, C. K. (2020). Impact of the risk perception of COVID-19 and health consciousness on protective motivation and behavioral intention. Korean Journal of Hospitality and Tourism, 29(7), 191-208.
Chang, J., Wall, G., & Chu, S. T. T. (2006). Novelty seeking at aboriginal attractions. Annals of Tourism Research, 33(3), 729-747.
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