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A Study on the Type of Chinese Spin-off Online Variety Shows Content: Focusing on Mystery Variety Shows 〈Whos the Murderer〉 and 〈Great Escape〉
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중국 스핀오프 웹예능 콘텐츠의 유형 연구: 추리 예능 〈명성대정탐〉과 〈밀실대탈출〉을 중심으로

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Type
Academic journal
Author
Guo Haoran (한양대학교) Zhang Wenjia (한양대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.23 No.12 KCI Accredited Journals
Published
2023.12
Pages
227 - 240 (14page)
DOI
10.5392/JKCA.2023.23.12.227

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A Study on the Type of Chinese Spin-off Online Variety Shows Content: Focusing on Mystery Variety Shows 〈Whos the Murderer〉 and 〈Great Escape〉
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Abstract· Keywords

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In recent years, Chinese web variety programs have been producing various spin-off variety series to expand their variety content and IP. Spin-off shows create their own storyworlds and IP based on new types and patterns, and can create greater value by forming an IP chain of "original and spin-off shows" with the original shows. This paper summarizes the types of spin-off shows derived from two mystery shows, Mango TV"s 〈Who’s the Murderer〉 and 〈Great Escape〉, and explores new ways to extend the IP of original shows in spin-off shows. The results show that Chinese spin-off shows are mainly divided into four types: original complementary, character-oriented, mission game, and plot experience. They are characterized by fragmented dissemination, multi-program integration, and the elimination of barriers before and after the stage, while content features include emphasis on the role of games, IP expansion based on the original entertainment worldview, and the creation of convergence culture groups through fans" participation in content production.
#스핀오프 예능 콘텐츠 #오리지널 예능 콘텐츠 #스핀오프 콘텐츠 유형 #IP 확장 #미디어 융합 #Spin-off Variety Content #Original Variety Content #Spin-off Content Type #IP Expansion #Media Convergence

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 웹예능 콘텐츠에서 스핀오프 웹예능으로
Ⅲ. 중국 스핀오프 웹예능의 IP 확장 유형
Ⅳ. 결론
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