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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2023.10
- 수록면
- 113 - 121 (9page)
- DOI
- 10.31152/JB.2023.10.8.5.113
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초록· 키워드
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After becoming a member of the OECD, South Korea has welcomed several foreign investments into their nation. The way in which multinational firms enter international markets often varies according to geography and culture. This study aims to identify the effect of different dimensions of distance (cultural distance, administrative distance, geographic distance, and economic distance) on the entry mode choices of multinational firms operating in Korea and the moderating role of the firm’s international experience. By analyzing and validating the data from 125 valid surveys of KOTRA registered firms and other secondary data, it was discovered that cultural, administrative, and geographical distance have an effect on the entry mode choice, while economic distance has no influence on the entry mode choice. In addition, firms’ international experience can weaken the negative impact of the four dimensions of distance on firms’ entry mode choice. These findings provide meaningful insights on the overseas business management of firms, and the results of the study will be helpful for new or potential investors in South Korea.
목차
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Model and Hypotheses
Ⅳ. Research Method and Data Analysis
Ⅴ. Discussion and Conclusions
Reference
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