지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.29 No.8(Wn.157)
- 발행연도
- 2023.8
- 수록면
- 115 - 127 (13page)
- DOI
- 10.20878/cshr.2023.29.8.011
이용수
DBpia Top 10%동일한 주제분류 기준으로최근 2년간 이용수 순으로 정렬했을 때
해당 논문이 위치하는 상위 비율을 의미합니다.
초록· 키워드
오류제보하기
This study assumed that the consumption value of vegan food has a significant relationship with attitudes towards vegan wine, which further increases vegan wine purchase intention. Using 302 responses obtained from vegan food consumers, our hypothesized relationships were tested. Results found that the emotional value and economic values of vegan food had a significantly positive effect on attitudes toward vegan wine. However, the other consumption values including functional, situational and social value were not significantly related to consumer attitudes toward vegan wine. Our study also supported traditional knowledge regarding the significant relationship between attitudes and purchase intention toward vegan wine. More importantly, our study revealed that the effect of emotional value on attitudes toward vegan wine was significantly improved as consumers have a high level of wine involvement. However, the relationship between social value and attitudes toward vegan wine was weakened as the level of wine involvement increases. Our findings provide basic theoretical information to be used for future studies and useful practical implications for developing more effective vegan wine marketing strategies.
목차
ABSTRACT
1. 서론
2. 이론적 배경
3. 연구 설계
4. 실증분석
5. 결론
REFERENCES
참고문헌 (52)
참고문헌 신청
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Ajzen, I., & Fishbein, M. (2000). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. European Review of Social Psychology, 11(1), 1-33.
Assael, H. (1998). Consumer behavior and marketing action (6th ed.). Cincinnati, OH: College Publishing.
Baek, N. G. (2021). A study of the effect on customer values, customer reliability, and life satisfaction in purchasing vegan products. The Academy of Customer Satisfaction Management, 23(4), 1-26.
Brown, G. P., Havitz, M. E., & Getz, D. (2007). Relationship between wine involvement and wine-related travel. Journal of Travel & Tourism Marketing, 21(1), 31-46.
Ajzen, I., & Fishbein, M. (2000). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. European Review of Social Psychology, 11(1), 1-33.
Assael, H. (1998). Consumer behavior and marketing action (6th ed.). Cincinnati, OH: College Publishing.
Baek, N. G. (2021). A study of the effect on customer values, customer reliability, and life satisfaction in purchasing vegan products. The Academy of Customer Satisfaction Management, 23(4), 1-26.
Brown, G. P., Havitz, M. E., & Getz, D. (2007). Relationship between wine involvement and wine-related travel. Journal of Travel & Tourism Marketing, 21(1), 31-46.
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0102-2023-594-001921227