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논문 기본 정보

자료유형
학술저널
저자정보
연근정 (성신여자대학교 뷰티융합대학원 뷰티융합학과 피부미용학전공) 배현숙 (성신여자대학교 뷰티융합대학원 뷰티융합학과 피부미용학전공)
저널정보
한국미용학회 한국미용학회지 한국미용학회지 제22권 제5호
발행연도
2016.10
수록면
922 - 930 (9page)

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초록· 키워드

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As attention to K-Beauty has recently been highly paid to, foreigners show higher interest in new experience of beauty tourism in Korea. Thus, in this study, a questionnaire survey was conducted targeting 611 foreigners toward the degree of importance of service and satisfaction in general characteristic, selection of experience, pattern, etc. of beauty tourism, dividing into three groups of China, Japan and Western European countries, with the aim of this study to complement the shortage of studies on degree of interest in beauty tourism of foreigners from Western European countries against the studies centrally on Asian country up to now. Summarized result of this study is as the following. First, recommendation of acquaintance is the most important factor to select beauty tourism program. Second, they like to enjoy traveling and shopping together with beauty experience tour. Third, even though beauty experience program is important but also it needs to develop homecare products what can be easily purchased and conveniently used. Fourth, effort should be made for publicizing beauty market of Korea with active marketing activity focusing on tourists from Western countries. Fifth, more attention on kind service and after-sale service by medical team and estheticians will increase interest of foreign visitors. To this cause, we recommend active buzz marketing along with practice of customized promotion considering influence factors for selection of beauty tourism per countries. When we try to practice to accomplish above mentioned features, it is expected much brighter future for Korea beauty industry and tourism.

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