메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

The influence of consumption values on fast fashion brand purchases
Recommendations
Search

소비가치가 패스트 패션 브랜드 구매에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Park Hye jung (한국산업기술대학교)
Journal
The Costume Culture Association 복식문화연구 복식문화연구 제23권 제3호 KCI Accredited Journals
Published
2015.6
Pages
468 - 483 (16page)
DOI
http://dx.doi.org/10.7741/rjcc.2015.23.3.468

Usage

cover
The influence of consumption values on fast fashion brand purchases
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
Fast fashion brand marketers should develop marketing strategies that effectively satisfy the values consumers seek when purchasing fast fashion brands. This study aimed to identify the consumption value factors of fast fashion brands and to reveal the value factors that influence attitudes toward purchasing fast fashion brands. Data were gathered by surveying university students in the Seoul metropolitan area using convenience sampling. Three hundred and five questionnaires were used in the statistical analysis, which consisted of exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The factor analysis revealed the following six value factors: Emotional value, social value, price/value for money, durability value, eco-value, and consistency value. The fit statistic for the six-factor model was quite acceptable. Two of the six value factors, emotional value and price/value for money, positively influenced attitudes toward purchasing fast fashion brands. The overall fits of the revealed model suggested that the model fit the data well. The results suggested that fast fashion marketers need to understand the value factors that motivate consumers to purchase fast fashion brands. In addition, marketers should focus their efforts on satisfying emotional value and price/value for money in order to establish their brands in the increasingly competitive fast fashion industry.
#소비가치 #패스트 패션 #정서적 가치 #가격 대비 가치 #consumption value #fast fashion #emotional value #price/value for money

Contents

No content found

References (47)

Add References
Ajzen, I. / 1980 / Understanding attitudes and predicting social behavior / Prentice-Hall google schola Bae, B. R. / 2011 / Structural equation modeling with Amos 19: Principles and practice / Chungram google schola Bruce, M. / 2006 / Buyer behaviour for fast fashion / Journal of Fashion Marketing and Management 10(3):329~344 google schola Byun, S. E. / 2008 / The antecedents of in-store hoarding: Measurements and application in the fast fashion retail environment / The International Review of Retail, Distribution and Consumer Research 18(2):133~147 google schola Chan, T. Y. / 2012 / The consumption side of sustainable fashion supply chain : Understanding fashion consumer eco-fashion consumption decision / Journal of Fashion Marketing and Management 16(2):193~215 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

APCC 다중 모형 자료 기반 계절 내 월 기온 및 강수 변동 예측성
송찬영, 김응섭, 안중배Korean Meteorological Society2020.10
 The Specially Designed Pattern Based Compound Distortion Correction Method and Its Verification
Minjung Lee, Hyungtae Kim, Younghoon Lim 외 2명The Institute of Electronics and Information Engineers2017.06
 토지이용규제와 환경규제의 연계성 확보
채미옥Korea Research Institute For Human Settlements2003.06
 LSTM-Based Human Fall Detection using Thermal Array Sensor
Adinda Riztia Putri, Goodness Oluchi Anyanwu, Mareska Pratiwi Maharani 외 2명Korea Institute Of Communication Sciences2021.06

Comments(0)

0

Write first comments.