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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2017.4
- 수록면
- 887 - 896 (10page)
- DOI
- http://dx.doi.org/10.14257/AJMAHS.2017.04.70
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초록· 키워드
오류제보하기
In this study, a newly established hospital offering both western and oriental medicine in a new innovative process shift is analyzed in order to provide an academic base on visualizing the dual medical service processes followed by the previous qualitative research on service visualizations reflecting the 7P's marketing mix. Comprehensive and Integrative Medicine Hospitals (CIMH), in Daegu South Korea is a newly opened clinical institution which strives to implement a radical change from traditional healthcare services by combining the medical practices of western and oriental medicines. The case is analyzed in order to determine how PCN diagrams and other service design tools and methods can be applied for various positive implications on achieving the operating characteristics and value proposition. This study finds that visualization of the service processes benefits in monitoring and evaluating the process for suggesting service innovation in service operations management and can be used as a strategic method to offer greater value in a highly competitive healthcare environment.
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참고문헌 (11)
참고문헌 신청
K. M. Bae / 2016 / Service visualizations reflecting 7Ps based on service innovation tools and analysis in relation to innovation
K. M. Bae / 2015 / Visualizing service by service design tools and PCN / International Journal of uand e- Service, Science and Technology 8(9):83~90
배경미 / 2014 / Relationship between Service Design Tools and Service Innovation - Focused on Korean Healthcare Cases / 예술인문사회 융합 멀티미디어 논문지 4(2):63~70
K. M. Bae / 2015 / Empirical study on service design tools and PCN (Process-Chain Network) / The 7th 2015 International Workshop Series
K. M.. Bae / 2014 / How to develop a new medical service by the service design toolkit? / The 31st Annual Pan-Pacific Conference
K. M. Bae / 2015 / Visualizing service by service design tools and PCN / International Journal of uand e- Service, Science and Technology 8(9):83~90
배경미 / 2014 / Relationship between Service Design Tools and Service Innovation - Focused on Korean Healthcare Cases / 예술인문사회 융합 멀티미디어 논문지 4(2):63~70
K. M. Bae / 2015 / Empirical study on service design tools and PCN (Process-Chain Network) / The 7th 2015 International Workshop Series
K. M.. Bae / 2014 / How to develop a new medical service by the service design toolkit? / The 31st Annual Pan-Pacific Conference
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