지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Purpose - This study aims to elucidate the status of women as consumers and observe their consumption trends in relation to culture.
Research design, data, and methodology - Past studies of women as consumers were observed and their consumer behaviors were noted. The stigma of women in society and how it has impacted the market industries were examined. Additionally, the role of culture in consumerism for women were also reviewed and elucidated.
Results - The stereotypical roles that are placed in women in society are still prevalent for the marketing industry and is reflected in their businesses. Additionally, the role of culture plays a significant role in the consumer behaviors of women and thus businesses should understand its intricate differences between countries. Fashion industry is one that plays a prominent role in women’s consumerism and the impact of culture has a prominent impact on women’s consumer habits as well.
Conclusions - Additional studies should be conducted to understand the consumerisms of women in the marketing industry. Businesses should also be aware of the vastly different cultural norms of various countries and tailor to their preferences. Only through a thorough examination and understanding of the consumer behavior in women will markets be able to flourish and gain solid ground in global businesses.
목차
등록된 정보가 없습니다.
참고문헌 (62)
참고문헌 신청
Aaker, J. L. / 2001 / Consumption symbols as carriers of culture : A study of Japanese and Spanish brand personality constructs / Journal of Personality and Social Psychology 81(3):492~508
Allen, M. W. / 2006 / Human values and product symbolism : Do consumers form product preference by comparing the human values symbolized by a product to the human that they endorse? / Journal of Applied Social Psychology 32(12):475~501
Ashmore, R. D. / 1981 / Cognitive processes in stereotyping and intergroup behavior / Erlbaum :135
Baltas, G. / 2003 / Determinants of internet advertising effectiveness : An empirical study / International Journal of Marketing Research 52:231~238
Baltas, G. / 2007 / Consumer characteristics and demand for store brands / International Journal of Retail & Distribution Management 35(5):328~341
Allen, M. W. / 2006 / Human values and product symbolism : Do consumers form product preference by comparing the human values symbolized by a product to the human that they endorse? / Journal of Applied Social Psychology 32(12):475~501
Ashmore, R. D. / 1981 / Cognitive processes in stereotyping and intergroup behavior / Erlbaum :135
Baltas, G. / 2003 / Determinants of internet advertising effectiveness : An empirical study / International Journal of Marketing Research 52:231~238
Baltas, G. / 2007 / Consumer characteristics and demand for store brands / International Journal of Retail & Distribution Management 35(5):328~341
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
Women in Management: An Australian Perspective
산경연구논집
2017 .11
-
여성과 정치, 몽골 여성의 정치참여에 대한 고찰
몽골학
2018 .01
-
소비자의 개념에 관한 연구
法學論文集
2016 .01
-
A Study on Consumer Buying Behavior from the perspective of Evolutionary Biology
유통경영학회지
2018 .02
-
터키 문학에 나타난 여성문제-소설 『순수 박물관』속 혼전순결문제를 중심으로-
한국중동학회논총
2022 .06
-
한국의 사회적 위험과 여성: 가족위험 및 노동시장 위험을 중심으로
한국가족복지학
2015 .01
-
Perceptions of the Public on Women's Education and Employment: Evidence from the World Values Survey, 2016
Asian journal for public opinion research : AJPOR
2018 .01
-
토픽모델링을 활용한 소비자교육 연구 동향 분석
소비자정책교육연구
2020 .01
-
개정 UN 소비자보호 가이드라인과 입법 과제
법학연구
2017 .01
-
주요국가 소비자법제 연구 Ⅲ - 일본 소비자법제 -
정책연구보고서
2021 .03
-
중국 노인 소비자의 소비자역량에 관한 실증연구
Human Ecology Research
2018 .01
-
메이지(明治) ‘여학생’들의 해외부임지 ‘부산고등여학교’
동북아 문화연구
2021 .06
-
여성의 정치적 대표성 제고를 위한 법제에 대한 평가와 개정의 방향에 대한 연구
세계헌법연구
2020 .01
-
3․1운동과 정치 주체로서의 ‘여성’
한국학논총
2019 .01
-
유교문화권 소비자 행동모델을 적용한 행동의도 분석 : 스타벅스를 중심으로
한국외식산업학회지
2020 .09
-
소비자영향평가 사례분석연구
정책연구보고서
2022 .12
-
소비자 보호를 위한 소비자개념의 명확화
법학연구
2022 .12
-
한국 대학의 ‘여성사’ 교육
교양학연구
2018 .06
-
소비자역량, 소비자문제 · 피해경험, 소비여건의 소비자신뢰가 소비생활만족도에 미치는 영향
소비자문제연구
2020 .08
이 논문의 저자 정보
최근 본 자료
댓글(0)
0