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논문 기본 정보

자료유형
학술저널
저자정보
홍정아 (경일대학교) 홍보경 (경일대학교)
저널정보
한국미용학회 한국미용학회지 한국미용학회지 제24권 제5호
발행연도
2018.10
수록면
874 - 882 (9page)

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In modern society, the participation of women in the labor force has been common. For success at work, an image that fits perfectly with the job improves self-esteem and enhances a positive image across society. Therefore, a personal image could represent his/her job with a significant effect. For such image creation, hairstyling is essential. Therefore, this study attempted to sort the occupations preferred by elementary, junior high, and high school girls who would soon become career women and investigate hairstyling-related behaviors in those preferred jobs. Furthermore, such behaviors were divided into the following: self-presentation, visits to a beauty salon, motive for hairstyling and trend orientation. The results found that self-presentation, visits to a beauty salon, motive for hairstyling and trend orientation showed significant differences by occupation. Therefore, it is necessary for hairdressers to create more satisfying and convenient hairstyles considering customers’ occupation and image. With the perception that the occupations mentioned in this study are those that have long been wanted, not just temporarily desired, this study targeted to help future career women have an image of success. In consideration of women’s self-hairstyling behavior, furthermore, it is necessary to propose hairstyles that can be easily done by customers.

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