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A Study of the Soaked Mask Purchase Behavior and Use Pattern of Women
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20-50대 여성의 침적 마스크 구매 행동 및 사용 실태에 관한 연구

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Type
Academic journal
Author
김민송 (원광대학교 뷰티디자인학부)
Journal
한국미용학회 한국미용학회지 한국미용학회지 제23권 제2호 KCI Accredited Journals
Published
2017.4
Pages
248 - 261 (14page)

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A Study of the Soaked Mask Purchase Behavior and Use Pattern of Women
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In this study, a questionnaire survey was conducted among women in their 20-50s to examine their use, purchase behavior and use pattern of soaked masks(SM). When asked if they use a SM, 74.8%(20s), 74.4%(30s), 83.9%(40s) and 58.4%(50s) responded ‘Yes.’ When asked how and where they usually get the SM, ‘buy it in person’ and ‘offline’ had the most responses. When asked what they consider most before buying the SM, 69.2%(20s), 65.5% (30s), 65.4%(40s) and 54.5%(50s) said, ‘efficacies and effects.’ More specifically, 58.7% (20s), 65.5%(30s), 62.5%(40s) and 45.5%(50s) responded, ‘moisturizing effects.’ When asked how many sheets they usually buy, those in their 20s said ‘less than 5 sheets’ while those in their 30s, 40s and 50s responded ‘5 to less than 10 sheets.’ In terms of sustainable price per sheet, ‘KRW 1,000-less than KRW 2,000’ had the most responses. In addition, ‘discount’ had an effect on the purchase of the SM. When asked how often they use the SM, those in their 20s and 30s said ‘twice a week’ while those in their 40s and 50s responded ‘once every two days.’ All respondents mostly used it before going to sleep. They all used the SM for moisturizing and believed that it is effective. When asked how long they put it on for absorption, 46.2%(20s) said ‘20 minutes’ while 41%(30s), 46.2%(40s) and 45.5%(50s) responded ‘20 minutes.’ These results will provide diverse information to manufacturers and distributors of the SM.
#Sheet mask& #& #mask pack #Sheet pack& #& #mask sheet pack #Soaked mask

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References (26)

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강이주 / 2006 / 소비성향에 따른 화장품 소비자의 구매결정요인 분석 / 소비문화연구 9(4):83~103 dbpia 권영낭 / 2011 / 안면 마스크시트 팩의 적용과 유액 도포 시 안면피부 수분 변화 비교 연구 google schola 김미경 / 2015 / 성인 여성들의 화장품 구매행태에 관한 연구 dbpia 김미영 / 2013 / 친환경소재의 에코뷰티에 관한 연구 - 마스크 팩 브랜드를 중심으로 - / 브랜드디자인학연구 11(3):237~250 google schola 김미영 / 2010 / 미숙사과를 이용한 사과마스크팩의 정기적인 사용이 중년여성의 피부상태 개선에 대한 임상효과 평가 / Journal of Nutrition and Health 43(5):453~462 dbpia

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