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자료유형
학술저널
저자정보
천혜정 (이화여자대학교)
저널정보
한국학술연구원 Korea Observer Korea Observer 제52권 제4호
발행연도
2021.12
수록면
703 - 731 (29page)
DOI
10.29152/KOIKS.2021.52.4.703

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Shopping, which has been regarded as being unrelated to social reforms, is now being highlighted as a powerful means of political activism to realize social justice. While declining in interests in traditional political participation, political consumers who consider the market as a venue to express political and social concerns are increasing. This study investigates political consumers' characteristics by addressing the frequency of participation in boycotts, and the relationship between political consumerism and political participation by identifying how variables such as anti-business sentiments, political ideology, and social media, which directly or indirectly relate to political consumerism and political participation, differentially affect political consumerism and political participation. The findings of a survey of 1,036 respondents revealed the followings: (1) political consumers with different levels of boycott participation were not homogeneous. (2) a positive and significant relationship was found between political consumerism and political participation, but the variables affecting political consumerism and political participation were subtly different.

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