지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2022.2
- 수록면
- 375 - 393 (19page)
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An effective internal marketing has a positive impact on customer satisfaction which creates a positive influence on the company result. The purpose of this study was examine the impact of internal marketing on the job satisfaction and organizational commitment of airline cabin crews. Thus, this study explores how the internal marketing of K airlines affects the job satisfaction of the cabin crews and the organizational commitment. Survey was conducted on the K airlines works in korea. To achieve the objectives, the total of 400 surveys were distributed to the K airlines' cabin crew and 346 valid surveys were extracted, and the survey was conducted from November 9, 2021 to November 15, 2021. According to the analysis results, the relationship between variables of internal marketing and job satisfaction and the relationship between job satisfaction and organizational commitment are the imperative and crucial elements of the internal marketing among the cabin crews. First, Factors of airline internal marketing such as empowerment and benefit package are found to enhance the affective job satisfaction except internal communication and education and training. Second, Factors of airline internal marketing such as education and training and benefit package have an effect on organizational commitment except internal communication and empowerment. Third, As job satisfaction becomes stronger, the greater organizational commitment. In the further study, the subjects of survey will expand to the another airlines such as A airlines, LCC(Low Cost Carrier) airlines and foreign airlines for the more effective human resource management of airline staffs.
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