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논문 기본 정보

자료유형
학술저널
저자정보
Dong-Qi Guo (Jeonbuk National University) Dong-Min Cho (Jeonbuk National University)
저널정보
한국멀티미디어학회 멀티미디어학회논문지 멀티미디어학회논문지 제26권 제2호
발행연도
2023.2
수록면
368 - 379 (12page)
DOI
10.9717/kmms.2023.26.2.368

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초록· 키워드

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With the advent of the gaming era, people"s awareness and behavior toward games have also changed significantly. Game user stickiness refers to the continuous and dependent behavior formed through game products. Choosing in-game photography mode as the research object and exploring its users" behaviors are essential in improving game players" recording ability and promoting game development. Based on the structure of "cognition, attitude, and behavior," this thesis integrates theories of flow experience and emotional attachment to construct a theoretical model of the influence mechanism of game photographers" stickiness and validates it by using structural equation modeling. The results show that flow experience positively influences players" emotional attachment, emotional attachment directly and positively influences user stickiness, and emotional attachment partially mediates in the process of flow experience influencing user stickiness. Therefore, in the function design and development of game photography, we must pay attention to the usability and practicality of game photography, deeply understand gamers" psychological preferences and emotional needs, and provide more personalized functions for them, especially paying attention to cultivating and maintaining user stickiness.

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ABSTRACT
1. INTRODUCTION
2. THEORETICAL BACKGROUND
3. RESEARCH HYPOTHESIS AND MODEL SETTING
4. RESEARCH RESULTS
5. CONCLUSION
REFERENCE

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