Impact of coastal region revitalization and visitors perception through SNS text mining : Yeongdo Island, Busan

Kim, Yelim

Impact of coastal region revitalization and visitors perception through SNS text mining : Yeongdo Island, Busan

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SNS 텍스트마이닝을 통한 연안지역 도시재생 영향 및 방문객들의 인식 - 부산 영도를 중심으로 -

Type: Proceeding

Author: Kim, Yelim (한국해양수산개발원)

Journal: The Korean Regional Development Association 한국지역개발학회 학술대회 한국지역개발학회 2022년 추계학술대회

Published: 2022.11

Pages: 531 - 543 (13page)

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Impact of coastal region revitalization and visitors perception through SNS text mining : Yeongdo Island, Busan

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Korea is a peninsula, and consequently, it has a sizable coastal area. There are numerous resources associated with the marine industry, such as cultural, industrial, and historical heritages since these coastal areas historically developed through ports. Likewise, as a base for maritime use and a place to live, it is a place that needs to be well preserved due to its diverse sea-related assets, including economy, culture, and environment.
Despite its value and significance, coastal areas are aging more rapidly than inland regions. As a result, coastal areas are experiencing several issues, including a decline in the productive population, a weakening of specialized industries, and a decline in the local economy.
There were few urban regeneration projects targeting coastal areas, and they did not fully utilize marine resources or adequately meet visitor demands. By qualitatively analyzing visitors" perceptions of coastal region revitalization factors through SNS text mining, this study aims to provide implications. Yeongdo, Busan, one of the 89 population-reducing regions designated by the Ministry of the Interior and Safety, was selected as a study site out of 11 provinces in the coastal area. Yeongdo was a port hinterland during the Japanese colonial period and a refugee area during the 6.25 period, where the population gathered. However, it began to shrink after 1995 as a response to the shipbuilding industry"s downturn and changes in logistics and distribution(Busan Development Institute, 2015). Numerous urban regeneration projects have been undertaken to overcome this issue, and popular tourist destinations have developed throughout the area.
SNS data analysis using Textom to collect and analyze data on hot spots in Yeongdo by year focused on blogs and cafes(NAVER, DAUM) for the last ten years(2012 to 2021). The study then undertook a change in the number of mentions by year, a sentiment analysis, and generated word clouds and centrality network maps using Netminer 4.0. Finally, this study analyzes the factors and locations of urban regeneration in Yeongdo by visitors using SNS big data and shows them on the map.
The significance of this study lies in its qualitative analysis of Yeongdo"s urban regeneration projects" impacts. Moreover, it provided implications for raising awareness of how coastal urban regeneration projects increase the value of marine resources.

#SNS 데이터 분석(SNS Data Analysis) #도시재생(Urban Regeneration) #관광객 인식(Tourist Perception) #지역사업(Local Business) #텍스톰(TEXTOM)

Abstract
1. 서론
2. 도시재생 관련 연구 검토
3. 부산 영도의 도시재생
4. 연구 방법
4. 연구 결과
5. 결론 및 논의
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