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Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory
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Type
Academic journal
Author
Wei-jia Li (Kyonggi University) Zi-Yang Liu (Kyonggi University) Qiao Yang (Kyonggi University)
Journal
The Korean Society Of Computer And Information Journal of the Korea Society of Computer and Information Vol.27 No.12(Wn.225) KCI Accredited Journals
Published
2022.12
Pages
293 - 301 (9page)

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Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory
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Abstract· Keywords

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Based on the VAM model of the consumer behavior research framework, combined with the altruistic variable of environmental awareness, this paper constructs a research model on the impact of perceived value, perceived risk and environmental awareness on purchase intention, and deeply analyzes the driving factors of perceived value and perceived risk. By collecting 612 valid questionnaires, data was analyzed by using SPSS 24.0 and AMOS 24.0, the results were concluded. Perceived usefulness, perceived entertainment, Technicality, and Energy Awareness all have a significant positive impact on the purchase intention of new energy vehicles; Perceived Fee has a negative impact on purchase intention. The results of this study can provide strategies for companies to improve marketing, reduce consumers" perceived risks, provide beneficial supplements to companies in promoting the environmental protection attributes of new energy vehicles and their own environmental protection efforts, and promote the balance of economic and environmental benefits.
#New Energy Vehicles #Environmental Awareness #VAM model #Perceived Benefit-Perceived Risk Model #Purchase Intention #신에너지 차량 #환경 보호 의식 #VAM 모델 #지각된 유익-지각된 위험 모델 #구매 의도

Contents

Abstract
요약
I. Introduction
II. Literature review and research hypotheses
III. Empirical Analysis
IV. Conclusions
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