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논문 기본 정보

자료유형
학술대회자료
저자정보
Hee-Seog Kang (Grand hotel) Sim-Sook Nam (Kyeongju city hall) Heung-Tae Kim (Daejin University)
저널정보
한국엔터테인먼트산업학회 한국엔터테인먼트산업학회 학술대회 논문집 한국엔터테인먼트산업학회 2022년도 추계학술대회 논문집
발행연도
2022.11
수록면
13 - 18 (6page)

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초록· 키워드

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This study analyzed the characteristics of the metaverse experience type and the classification of the hospitality industry at a time when interest in the metaverse platform is concentrated due to the COVID-19 pandemic situation and the digital era transition. In this regard, the purpose of this study was to present a basic proposal that can be applied to the hospitality industry through domestic and overseas cases of the metaverse. The conclusion based on such consideration is as follows. First, in the terms of the hospitality industry(hotel industry), it will be possible to promote and strengthen interactive communication by using the metaverse, and to provide service practice education contents through avatars. Second, in terms of the hospitality industry(food service industry), the metaverse will be able to provide virtual human services in advance through augmented reality, pre-experience of menus, prepurchase of products, provide restaurant information, and open cyber stores. Third, in terms of the hospitality industry(tourism industry), the metaverse will be able to provide tourism data of smart platforms and provide personalized services along with improving the convenience of recruiting tourists and utilizing events to attract foreign tourists. Fourth, in terms of the hospitality industry(aviation industry), the metaverse will be able to improve customer safety and satisfaction through providing services using additional characters along with providing virtual reality-related content.

목차

Abstract
I. Introduction : Research background
Ⅱ. The Metaverse Concepts & Characteristics
Ⅲ. Discussion on the Metaverse and Hospitality Industry
Ⅳ. Conclusions
References

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