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논문 기본 정보

자료유형
학술저널
저자정보
조남재 (한양대학교) 이혜자 (한양대학교) 정은정 (한양대학교) 유기섭 (한양대학교)
저널정보
한국데이터전략학회 Journal of Information Technology Applications & Management Journal of Information Technology Applications & Management Vol.28 No.6
발행연도
2021.12
수록면
23 - 43 (21page)

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연구주제
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연구배경
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연구방법
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연구결과
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초록· 키워드

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This research is a study on smart homes products, which interest and research are being conducted, because of the recent development of the Internet of Things. Consumer’s Purchase intention was set as a dependent variable, and technological trust was used as a mediating variable. We used Technology Acceptance Model as background theory. Perceived ease of use, Perceived usefulness, Security, and Brand were set as independent variables. The results of this study are as follows. First, it was found that perceived ease of use, perceived usefulness, and security significantly affected technological trust that consumers feel. Second, technological trust also had a significant effect on purchase intention, and it was found that perceived ease of use, perceived usefulness, and product security, excluding brands, had an indirect mediating effect on consumers’ purchase intention through technological trust. This study is meaningful in that by conducting user-centered research, and results that are partially contrasted with existing studies are derived from increasing the interest of factors we used.

목차

Abstract
1. 서론
2. 이론적 배경
3. 연구 방법론
4. 분석 결과
5. 결론
References

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