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Satisfaction Factors for Online Concert Based on Augmented Reality: Focusing on Perceived Augmented Reality, Sensory Richness, and Esthetics
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증강현실 기반 온라인 콘서트 만족요인 연구: 지각된 증강현실과 감각적 풍부성, 심미감을 중심으로

논문 기본 정보

Type
Academic journal
Author
Kyu Sung Jung (아시아투데이) Min Kyu Lee (중앙대학교)
Journal
Digital Contents Society Journal of Digital Contents Society Vol.23 No.10 KCI Accredited Journals
Published
2022.10
Pages
2,007 - 2,016 (10page)
DOI
10.9728/dcs.2022.23.10.2007

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Satisfaction Factors for Online Concert Based on Augmented Reality: Focusing on Perceived Augmented Reality, Sensory Richness, and Esthetics
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Abstract· Keywords

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This study explored the determinants of satisfaction with online concerts for 250 consumers who have watched an augmented reality-based online concert. For the main results, confirmatory factor analysis, correlation analysis, reliability analysis, and path analysis were performed using the SPSS 21.0 program and the AMOS 21.0 program. The results of this study are presented as follows. First, perceived augmented reality had a positive effect on sensory richness. Second, perceived augmented reality had a positive effect on esthetics. Third, sensory richness had a positive effect on esthetics. Fourth, sensory richness had a positive effect on consumer satisfaction. Fifth, esthetics had a positive effect on consumer satisfaction. In summary, the factors that determine the satisfaction of augmented reality-based online concerts are sensory richness and esthetics, and these sensory richness and esthetics can be evaluated as being determined by the perception level of augmented reality.

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론
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