지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2022.6
- 수록면
- 121 - 134 (14page)
- DOI
- 10.17548/ksaf.2022.06.30.121
이용수
초록· 키워드
오류제보하기
This thesis research aims to explore the visual experience characteristics and influencing factors of E-commerce Multigrain Packaging，then to summarize and generalize the visual experience pattern of E-commerce Multigrain Packaging and its design inspiration. Based on the difference between offline and online product display forms, this research uses Eye tracking technology. The research takes Multigrain Packaging design as an example, and a total of 18 Packaging images of 4 groups are selected as test samples from the typical Packaging images of various categories in the market. Eye movement data of 30 subjects are analyzed twice, and experimental data and interview results are comprehensively synthesized. As a consequence, in E-commerce Multigrain Packaging, the analysis of the influencing factors of visual experience shows that people"s attention and visual experience are mainly influenced by factors such as color, text and typography, and the fragment area and packaging form also play an important role in visual communication. It is concluded that the innovative design of color, text area, and typography in E-commerce Multigrain Packaging effectively enhances people"s visual experience. In addition, the importance ranking of these five aspects has been reinforced in the E-commerce environment，which can better communicate the brand value.
목차
Abstract
I. Introduction
II. Experiment on the Visual Experience of E-commerce Multigrain Packaging Design
III. Experiment Results and Analysis
IV. E-commerce Multigrain Packaging Design Visual Elements Experience Features
V. Conclusion and Future Research
Reference
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