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A Study on the Factors Affecting Learning Satisfaction and Continuous Use Intention of Real-Time Online Education Platform
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실시간 온라인 교육 플랫폼의 학습만족도와 지속사용의도에 영향을 미치는 요인에 관한 연구

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Type
Academic journal
Author
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.22 No.6 KCI Accredited Journals
Published
2022.6
Pages
342 - 353 (12page)

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A Study on the Factors Affecting Learning Satisfaction and Continuous Use Intention of Real-Time Online Education Platform
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Abstract· Keywords

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This study aims to help revitalize the real-time online education platform market by analyzing the instructor characteristics, content characteristics, and platform characteristics of real-time online education platforms for local learners in China. A total of 670 questionnaires were collected through an online survey and an empirical analysis was conducted. As a result of the analysis, first, except for attractiveness, which is the characteristic of the instructor, professionalism and sincerity had a significant positive influence on both learning satisfaction. Second, the usefulness, abundance, and appropriateness of content characteristics had a significant positive influence on learning satisfaction. Third, except for interaction, which is a platform characteristic, technology and convenience confirmed a significant positive influence relationship on both learning satisfaction. Fourth, learning satisfaction had a significant positive effect on the intention to continue using. This study presented practical implications for real-time online education platform and future research directions.
#온리인 교육 #실시간 온라인 교육 플랫폼 #학습만족도 #지속사용의도 #Online Education #Real-time Online Education Platform #Learning Satisfaction #Intention to Continue Use

Contents

요약
Abstract
I. 서론
II. 이론적 배경 및 가설
III. 연구 설계
Ⅳ. 실증 분석
Ⅴ. 결론
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