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논문 기본 정보

자료유형
학술저널
저자정보
Sanghoon Kang (Dong-A University) AJeong Lee (Jeju National University)
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제36권 제4호
발행연도
2022.4
수록면
71 - 81 (11page)
DOI
10.21298/IJTHR.2022.4.36.4.71

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초록· 키워드

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This study explores if tourists’ information search via smartphone can be related to unplanned destination visits during a trip. An online survey was conducted by using email addresses obtained from respondents who had visited South Carolina coastal sites. Through a series of non-parametric tests, this study revealed that the ratio of unplanned destination visits was different between smartphone users and non-users. It also found differences in the ratio of unplanned destinations visited between tourism information searchers and non-searchers, but attraction information was the only significant variable. Non-smartphone users tended to be more spontaneous and flexible than the smartphone use group in trip planning. Since non-smartphone users might have few alternative plans for immediately coping with unexpected or constrained situations, they might skip planned destinations and/or move on to unplanned destinations where they would assume that they could get the experiences/activities that they expected. As such, the level of decision-making flexibility of non-smartphone users during a trip could become higher than smartphone users. This study discusses the implications of smartphone use on tourists’ spatial behavior (i.e., unplanned destination visits) and decision making in the conclusion.

목차

Abstract
Ⅰ. Introduction
Ⅱ. Literature review
Ⅲ. Methodology
Ⅳ. Results
Ⅴ. Conclusion and implications
References

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