지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.12
- 수록면
- 171 - 184 (14page)
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초록· 키워드
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The Covid-19 situation is showing a periodic repetition of re-spread continuously, and it is forecasted that this will last for the time being, because early settlement through vaccine development is hard in a short period. The Covid-19 situation has both of positive and negative aspects in our society. The positive aspects are the revitalization of the delivery business, the formation of the new market, the digitalization of order system, the prevalence of home cafes, the appearance of robot cafes and the development of the 4th industrial revolution. ON the contrary, the negative aspects are the perception of non-contact culture, the economic uneasiness, the economic slump, the increase in infection rate in sealed spaces, the reduction of the coffee market and the increase in youth unemployment rate. In order to get over the Covid-19 situation that the sales is decreasing due to the reduction in the coffee industry and the closure of business is increasing, survival strategies of small businesses are as follows. First, the success rate of shops to run just for fun is only 1 percent. Cafe management must be based on the idea that this is a war in life, not a hobby.
Second, cafe is a coffee tree. This means shop owners must put true heart into managing cafes, based on their own business experience and knowhow. Third, location and the existence or non-existence of store are not top priorities, and coffee shops need to overcome these by differentiating themselves from others. It is natural that customers visit anytime when it is tasty. Fourth, there is a need to create ideas for developing products that combine coffee with local specialties(fried ragwort, corn dog/red bean sherbet, and coffee/potato bread and coffee, etc.). Fifth, for coffee, snack is like a lover and bread is like a married couple. Coffee shops need to provide fresh and delicious bread rather than try to increase the sales only with coffee.
Sixth, it is impossible to succeed without differentiation from businesses in the same field.
Second, cafe is a coffee tree. This means shop owners must put true heart into managing cafes, based on their own business experience and knowhow. Third, location and the existence or non-existence of store are not top priorities, and coffee shops need to overcome these by differentiating themselves from others. It is natural that customers visit anytime when it is tasty. Fourth, there is a need to create ideas for developing products that combine coffee with local specialties(fried ragwort, corn dog/red bean sherbet, and coffee/potato bread and coffee, etc.). Fifth, for coffee, snack is like a lover and bread is like a married couple. Coffee shops need to provide fresh and delicious bread rather than try to increase the sales only with coffee.
Sixth, it is impossible to succeed without differentiation from businesses in the same field.
목차
Abstract
I. 서론
II. 이론적 고찰
III. 연구방법
IV. 연구 결과 및 논의
V. 결론
참고문헌
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