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A Study on the Interrelation between Adoption Intentions of Innovative Services in ICT Market
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정보통신시장에서 다양한혁신상품 수용의도간 연관성에 관한 연구

논문 기본 정보

Type
Academic journal
Author
Yong Cheol Kim (가톨릭대학교) Young-Hyuck Joo (한성대학교) 윤석훤 (정보통신정책연구원)
Journal
정보통신정책학회 정보통신정책연구 정보통신정책연구 제12권 제1호 KCI Accredited Journals
Published
2005.1
Pages
25 - 54 (30page)

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A Study on the Interrelation between Adoption Intentions of Innovative Services in ICT Market
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Abstract· Keywords

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Recently, there have been so many innovative services introduced in information and communication market according to the development of ICT and the convergence of related industry. In this article, the authors examine the impact of adoptions of related innovative services on adoption of a innovative service in the view of adoption intention. Predictions are developed and tested using survey data(n=800) from professional marketing research firm. Result shows that adoption of each innovative service is significantly influenced by adoptions of other innovative services. This research has implication for targeting of innovative services strategically and measuring of consumer innovativeness practically.

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