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자료유형
학술저널
저자정보
하쁘티 (상명대학교) 한영호 (상명대학교)
저널정보
한국문화공간건축학회 한국문화공간건축학회논문집 한국문화공간건축학회논문집 제51호
발행연도
2015.1
수록면
114 - 123 (10page)

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Recently Brand apartment offers to seek brand-image as each construction company that it changes brand apartment of strategy and consideration for image through marketing. It is maximized brand apartment of strategy that interior coordinator with consumers communicates design ideas can be coordinate to increase utilization of space in interior coordination. This study aims to investigate awareness and analysis about interior coordination with each spatial elements in brand apartment. It is analysed to investigated awareness and analysis about interior coordination to apply the cases about brand apartments in Wirye new town. After it is analysed to advanced researches and comparative theoretical study that survey for analysis about awareness of interior coordination in brand apartment. In correlation analysis, when family size is larger and monthly income is higher, it analyzed that is not only more interested interior coordination brand apartment with brand apartment and also it is prefer to its results. As a results, between survey analysis and case analysis by Wirye new town results compared with brand apartment with interior coordination that it is applied mainly modern style to living-room with arranged furniture, fabric, artworks first and master-room is laid furniture with color and fabric. Child-room suggested especially color with furniture and accessory through sensibility for children that kitchen, bathroom, entrance are utilization of space to enhance with lighting and accessory by directing furniture. Hereafter it expect that it will be offered to understand consumers' preference between brand apartment and interior coordination. It is improved effectiveness of case study by survey however it will be required to intensive research in interior coordination research group.

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