지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The increase in the volatility of international business environment and the speed of change enhance the significance of understanding of international marketing, both in practice and in theory. However, international marketing literature (IML) faces major concerns regarding conceptualization, theoretical development, and methodology. These issues call for the need for further development of IML. The paper intends to answer four research questions concerning: 1) defining elements, 2) major research streams, 3) the indigeneity, and 4) the theory building potential of IML. The paper reviews 1,430 international marketing papers published between 2006 and 2015 in 15 major journals in the areas of marketing, international marketing, and internatonal business. The paper discusses the defining elements of IM and investigates previously published review papers on IML in order to comprehensively review the development and propose major research streams of the field. Further, key word analysis of the 1,430 international marketing papers using VOSviewer software was conducted to review the major topics and streams of research. Then, content analysis reviewing the international marketing articles published in the Journal of Marketing was conducted.
목차
등록된 정보가 없습니다.
참고문헌 (39)
참고문헌 신청
Albaum, G. / 1984 / Empirical Research in International Marketing: 1976–1982 / Journal of International Business Studies 15(1):73~161
Aulakh, P. S. / 1993 / An Assessment of Theoretical and Methodological Development in International Marketing : 1980-1990 / Journal of International Marketing 1(2):5~28
Baker, M. J. / 2010 / Marketing Theory: A Student Text / SAGE Publications :3~26
Bartels, R. / 1968 / Are Domestic and International Marketing Dissimilar? / Journal of Marketing 32(3):56~61
Baumgartner, H. / 2003 / The Structural Influence of Marketing Journals : A Citation Analysis of the Discipline and Its Subareas over Time / Journal of Marketing 67(2):39~123
Aulakh, P. S. / 1993 / An Assessment of Theoretical and Methodological Development in International Marketing : 1980-1990 / Journal of International Marketing 1(2):5~28
Baker, M. J. / 2010 / Marketing Theory: A Student Text / SAGE Publications :3~26
Bartels, R. / 1968 / Are Domestic and International Marketing Dissimilar? / Journal of Marketing 32(3):56~61
Baumgartner, H. / 2003 / The Structural Influence of Marketing Journals : A Citation Analysis of the Discipline and Its Subareas over Time / Journal of Marketing 67(2):39~123
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
Relationship marketing and service: An update
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2017 .06
-
The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2016 .01
-
네트워크 텍스트 분석을 통한 마케팅연구의 지식구조 분석
마케팅논집
2022 .03
-
글로벌 기업의 효과적인 마케팅 전략에 관한 연구
한국관세학회 학술대회
2015 .06
-
장소마케팅 개념을 도입한 화양읍 농촌중심지 활성화 사업 계획
농촌계획
2019 .01
-
An Investigation of Theory Building Potential in the Context of Global Marketing : A Content Analysis of Academic Literature from 2006 to 2015
한국유통학회 학술대회 발표논문집
2016 .10
-
부동산마케팅 분야의 연구경향
부동산학연구
2015 .01
-
The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2021 .01
-
Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2021 .01
-
The Marketing Strategy to Stimulate Customer’s Interest in Art-Gallery Business Plan
유통과학연구
2020 .01
-
의료서비스 마케팅 국내 연구동향 분석
한국병원경영학회지
2019 .01
-
중국내 브랜드·퍼포먼스 마케팅 사례와 성공요인 분석
중국과 중국학
2020 .09
-
Food marketing communication targeting children: A content analysis of research literature (2000–2023)
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2024 .09
-
창업마케팅특성이 기업성과에 미치는 영향
벤처창업연구
2016 .06
-
대전에 거주하는 커피 소비자의 그린마케팅 과거 참여행동, 그린태도, 그린만족도, 그린마케팅 참여 행동의도간의 관계에 관한 연구
호텔관광연구
2018 .09
-
Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2015 .01
-
계량마케팅 연구에 대한 고찰 : Review 2001-2014
마케팅연구
2015 .02
-
New Trends and Challenges of Internet Marketing
Asia pacific journal of information systems
2015 .01
-
Hope for a stronger discipline of marketing
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2021 .01
-
Retrospective Marketing 속성을 통한 종사원인식 : 부산지역 N호텔을 중심으로
호텔관광연구
2016 .05
이 논문의 저자 정보
최근 본 자료
댓글(0)
0