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논문 기본 정보

자료유형
학술저널
저자정보
Corey H. Basch (William Paterson University) Lindsay A. Mullican (Georgia Southern University) Kwanza D. Boone (Georgia Southern University) Jingjing Yin (Georgia Southern University) Alyssa Berdnik (Columbia University) Marina E. Eremeeva (Georgia Southern University) Isaac Chun-Hai Fung (Georgia Southern University)
저널정보
질병관리본부 Osong Public Health and Research Persptectives Osong Public Health and Research Persptectives Vol.8 No.4
발행연도
2017.1
수록면
289 - 292 (4page)

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Objectives: Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTubeTM videos. In this study, we investigated if the contents of Lyme disease-related YouTubeTM videos varied by their sources. Methods: Most viewed English YouTubeTM videos (n = 100) were identified and manually coded for contents and sources. Results: Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13–52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23–25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52–39.05). Conclusion: A majority of the most popular Lyme disease-related YouTubeTM videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTubeTM celebrities to co-develop educational videos may be a future direction.

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