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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국자료분석학회 Journal of The Korean Data Analysis Society Journal of The Korean Data Analysis Society 제23권 제1호
- 발행연도
- 2021.1
- 수록면
- 87 - 102 (16page)
이용수
초록· 키워드
오류제보하기
Theories on narrative message processing, such as Extended Elaboration Likelihood Model of Persuasion (Slater & Rouner, 2002) and Entertainment Overcoming Resistance Model (Moyer-Guse, 2008), suggest that narrative messages are persuasive because how absorbed into narratives (i.e., transportation) reduces the resistance to the message. Specifically, greater transportation results in fewer counterarguments (CA) and lower psychological reactance (PR) among message recipients. This study proposes and tests these explanations on how transportation reduces resistance to narrative in the context of binge drinking. Participants were asked to carefully evaluate narrative appeals after reporting their overall attitude on the given topics. Data from hierarchical regression analyses supported the hypothesized models. Results from a sample of undergraduate participants reveal that both perceived persuasive intent and identification mediate the relationship between transportation and message resistances (PR and CA). The implications and limitations of this study are discussed.
목차
등록된 정보가 없습니다.
참고문헌 (47)
참고문헌 신청
Abelson, R. P. / 1967 / Negative persuasion via personal insult / Journal of Experimental Social Psychology 3:321~333
Andrews, J. C. / 2020 / Children and Online Privacy Protection : Empowerment from Cognitive Defense Strategies / Journal of Public Policy & Marketing 39(2):205~219
Baron, R. M. / 1986 / The moderator-mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations / Journal of Personality and Social Psychology 51:1173~1182
Baesler, E. J. / 1994 / The temporal effects of story and statistical evidence on belief change / Communication Research 21:582~602
Black, L. W. / 2008 / Deliberation, storytelling, and dialogic moments / Communication Theory 18:93~116
Andrews, J. C. / 2020 / Children and Online Privacy Protection : Empowerment from Cognitive Defense Strategies / Journal of Public Policy & Marketing 39(2):205~219
Baron, R. M. / 1986 / The moderator-mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations / Journal of Personality and Social Psychology 51:1173~1182
Baesler, E. J. / 1994 / The temporal effects of story and statistical evidence on belief change / Communication Research 21:582~602
Black, L. W. / 2008 / Deliberation, storytelling, and dialogic moments / Communication Theory 18:93~116
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