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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제31권 제2호
- 발행연도
- 2021.1
- 수록면
- 189 - 199 (11page)
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Understanding market structure is central to firms’ success. It helps organizations understand competition and in turn develop strategies to improve performance. The market structure literature is traditionally driven by three schools of thoughts, supply-side competition, demand-side competition, and target market-based competition. However, researchers are developing more intricate models of market structures, which are inspired by the ecosystem concept and are supported by network analysis techniques. In this article, we present new insights regarding market structures based on an ecosystem metaphor approach. In particular, we propose that a market structure can be classified using six ecosystem-based relationships (mutualism, commensalism, neutralism, amensalism, parasitism, and competition), which are based on how the sales of a market offering affects the sales of other offerings in the same ecosystem. Based on these relationships, we examine these relationships in detail and provide proposals for future research.
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참고문헌 (45)
참고문헌 신청
Achrol, R. S. / 1991 / Evolution of the marketing organization : New forms for turbulent environments / Journal of Marketing 55(4):77~93
Aribarg, A. / 2009 / Category-based screening in choice of complementary products / Journal of Marketing Research 46(4):518~530
Armstrong, J. S. / 1996 / Competitor orientation : Effects of objectives and information on managerial decisions and profitability / Journal of Marketing Research 33(2):188~199
Audia, P. G. / 2006 / Organizational foundings in community context : Instruments manufacturers and their interrelationship with other organizations / Administrative Science Quarterly 51(3):381~419
Avila, L. / 2018 / Diffusion and competitive relationship of mobile telephone service in Guatemala: An empirical analysis / Telecommunications Policy 42(2):116~126
Aribarg, A. / 2009 / Category-based screening in choice of complementary products / Journal of Marketing Research 46(4):518~530
Armstrong, J. S. / 1996 / Competitor orientation : Effects of objectives and information on managerial decisions and profitability / Journal of Marketing Research 33(2):188~199
Audia, P. G. / 2006 / Organizational foundings in community context : Instruments manufacturers and their interrelationship with other organizations / Administrative Science Quarterly 51(3):381~419
Avila, L. / 2018 / Diffusion and competitive relationship of mobile telephone service in Guatemala: An empirical analysis / Telecommunications Policy 42(2):116~126
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