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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Purpose: The sporting field is one of the most lucrative industries that most producers would want to share and drive-in sales towards its direction. The purpose of the present study is to evaluate how sports psychology has become a useful discipline in enhancing consumer purchase intentions. Research design, data, and methodology: This study employs a qualitative coding method to analyze and interpret the data obtained with a PRISMA declaration for analytical purposes. Using Web QDA (Qualitative Data Analysis) online tools, the current study coded the data obtained. Results: According to the prior studies, marketers should go the extra mile of looking for what sports customers are looking for. They understand that one way to increase the customers' willingness to purchase their products is by looking into the specific things that the customers look for and enjoy in sports. Conclusions: After all, the present study concludes that most marketers need to apply the concepts of sports psychology to understand consumer purchase intentions in particular retail stores. Consumers are likely to be influenced by their peers or groups to make decisions driven towards purchasing given sports apparel and the retail store to purchase a product.
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참고문헌 (35)
참고문헌 신청
Adnan, A. / 2017 / Relationship between Celebrity Endorsements & Consumer Purchase Intention / Abasyn University Journal Of Social Sciences 10(2):356~372
Aghekyan-Simonian, M. / 2012 / The role of product brand image and online store image on perceived risks and online purchase intentions for apparel / Journal of Retailing and Consumer Services 19(3):325~331
Bae, S. / 2011 / Sport as a Business / Palgrave Macmillan :35~52
Casper, J. M. / 2017 / Is going green worth it? Assessing fan engagement and perceptions of athletic department environmental efforts / Journal of Applied Sport Management 9(1):106~129
Chiu, W. / 2018 / Predicting consumers'intention to purchase sporting goods online / Asia Pacific Journal of Marketing and Logistics 30(2):333~351
Aghekyan-Simonian, M. / 2012 / The role of product brand image and online store image on perceived risks and online purchase intentions for apparel / Journal of Retailing and Consumer Services 19(3):325~331
Bae, S. / 2011 / Sport as a Business / Palgrave Macmillan :35~52
Casper, J. M. / 2017 / Is going green worth it? Assessing fan engagement and perceptions of athletic department environmental efforts / Journal of Applied Sport Management 9(1):106~129
Chiu, W. / 2018 / Predicting consumers'intention to purchase sporting goods online / Asia Pacific Journal of Marketing and Logistics 30(2):333~351
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