지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose: This study aims at investigating consumers' choice in online food purchasing behavior and the impact on repurchase for fresh food delivery which has recently shown rapid growth in Korea. The study focuses on the user experience factors af fecting satisfaction and intention to continuously use the online food market. Research design, data and methodology: The survey was conducted by 309 people who had purchased fresh food online, and the analysis was conducted using SPSS and AMOS. Structural Equation Modeling was used for the analysis for the verification of hypotheses. The factors that consumers value when ordering fresh food delivery services were defined as system quality, service quality, commodity quality, brand characteristics, and economics from the preceding study and the relationship between satisfaction and willingness to repurchase was verified. Results: When consumers purchase fresh food online, system quality, product quality, brand characteristics, and economics have had a significant impact on satisfaction. Meanwhile, of the five optional attributes of consumers, only economic efficiency has been verified to have a statistically significant impact on repurchase intentions. Conclusions: The results of the study suggested factors that consumers consider important when ordering fresh food online, providing basic data for companies to develop related strategies.
목차
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참고문헌 (34)
참고문헌 신청
Anderson, E. W. / 1994 / Customer satisfaction, market share, and profitability : Findings from Sweden / Journal of Marketing 58(3):53~66
Bagozzi, R. P. / 1988 / On the evaluation of structural equation models / Journal of the Academy of Marketing Science 16(1):74~94
Bearden, W. O. / 1982 / Sample size effects on chi square and other statistics used in evaluating causal models / Journal of Marketing Research 19(4):425~430
Seong-Soo Cha / 2018 / The Effects of HMR Selection Attributes on Repurchase Intention by Shopping Channels / 유통과학연구 16(3):13~21
Seong-Soo Cha / 2020 / The Effect of Convenience Store Dessert on Consumers Value and Satisfaction / The Journal of Asian Finance, Economics and Business 7(3):191~199
Bagozzi, R. P. / 1988 / On the evaluation of structural equation models / Journal of the Academy of Marketing Science 16(1):74~94
Bearden, W. O. / 1982 / Sample size effects on chi square and other statistics used in evaluating causal models / Journal of Marketing Research 19(4):425~430
Seong-Soo Cha / 2018 / The Effects of HMR Selection Attributes on Repurchase Intention by Shopping Channels / 유통과학연구 16(3):13~21
Seong-Soo Cha / 2020 / The Effect of Convenience Store Dessert on Consumers Value and Satisfaction / The Journal of Asian Finance, Economics and Business 7(3):191~199
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