지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2015.8
- 수록면
- 39 - 47 (9page)
- DOI
- 10.15187/adr.2015.08.28.3.39
이용수
초록· 키워드
오류제보하기
Background : To better understand why and how a consumer forms a particular meaning toward a particular property of a product, it is important to look into consumers" internal mental processes involved in perception, cognition, and encoding of product attributes and consumption experiences. This essay discusses how the design and functional properties of a new product would be evaluated, understood, and linked with the existing mental framework to form the meanings of a product.
Methods : The meaning building mechanism is a complicated process as it involves multiple layers of interactions between consumer perception, cognition, and actions related to product consumption. To obtain a better picture of consumer’s meaning forming processes, therefore, this essay integrates literature from not only design but also from the fields of psychology, sociology, ecology and even biology.
Result : The sensory input obtained from viewing an object can lead to a drastically and qualitatively different consumer experience due to the observer"s complex expectations, schema, preference for novelty and surprise, and affective responses. Also, the unique nature of product experience dynamically impacts how a product is viewed in comparison to competitors, even facilitating forgiveness of flaws, as well as increased and enduring customer patronage.
Conclusions : While designers deal with and often focus on constructing physical and functional properties of a product, it is critical for designers to understand how these properties would be perceived and evaluated by consumers.
Methods : The meaning building mechanism is a complicated process as it involves multiple layers of interactions between consumer perception, cognition, and actions related to product consumption. To obtain a better picture of consumer’s meaning forming processes, therefore, this essay integrates literature from not only design but also from the fields of psychology, sociology, ecology and even biology.
Result : The sensory input obtained from viewing an object can lead to a drastically and qualitatively different consumer experience due to the observer"s complex expectations, schema, preference for novelty and surprise, and affective responses. Also, the unique nature of product experience dynamically impacts how a product is viewed in comparison to competitors, even facilitating forgiveness of flaws, as well as increased and enduring customer patronage.
Conclusions : While designers deal with and often focus on constructing physical and functional properties of a product, it is critical for designers to understand how these properties would be perceived and evaluated by consumers.
목차
Abstract
1. Introduction
2. Fundamentals of Visual Processing for Product Designs
3. Meaning Building of Product Designs as a Function of Cognitive Categorization
4. Meaning Building of Product Functions
5. The Role of Emotion in Lasting Meaning Building
References
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
Understanding Emotions and their Role in the Design of Products: An Integrative Review
Archives of Design Research
2021 .08
-
New Product
월간사진
2019 .04
-
New Product
월간사진
2019 .08
-
New Product
월간사진
2019 .02
-
New Product
월간사진
2020 .01
-
New Product
월간사진
2019 .09
-
New Product
월간사진
2019 .06
-
New Product
월간사진
2020 .02
-
Like Product
한국기초조형학회 작품집
2018 .05
-
New Product
월간사진
2019 .11
-
New Product
월간사진
2019 .03
-
New Product
월간사진
2019 .01
-
New Product
월간사진
2019 .10
-
New Product
월간사진
2019 .05
-
New Product
월간사진
2018 .08
-
Kansei: The Creative Mind In theVisual Analyzing Process
Archives of Design Research
2016 .02
-
A Cognition Study of Cultural Product Design Based on Q-Method
기초조형학연구
2022 .10
-
PRODUCT EXPERIENCE AND WELL-BEING : AN INTERACTIVE INTERPRETER FOR DIABETIC CHILDREN
한국디자인학회 학술발표대회 논문집
2015 .10
-
Developing Rewarding, Safe and Sustainable IoT Product Experiences : Challenges and Opportunities for Industrial Design Students
Archives of Design Research
2017 .02
-
골프용품 소비자의 독특성 욕구가 감성적 소비가치 및 소비자혁신성에 미치는 영향
골프연구
2020 .01
이 논문의 저자 정보
이 논문과 함께 이용한 논문
조명 색상에 대한 사용자 감성 평가 연구 : 휴식 및 집중 상황을 중심으로
이은솔
,
석현정
Archives of Design Research
2012
.05
디지털 커뮤니케이션 환경에서 감성기호로서 이모티콘에 관한 연구
조규명
,
김경숙
Archives of Design Research
2004
.02
감성조명의 이해
노시청
한국디자인학회 국제학술대회 논문집
2005
.10
웹에서의 감성디자인이 브랜드태도에 미치는 효과와 영향요인 분석 : 패스트푸드 사이트를 중심으로
윤다연
,
이현주
Archives of Design Research
2004
.02
그래픽 이미지의 움직임 속성 변화에 따른 뇌파 및 감성의 변화 연구
김세화
,
성치경
Archives of Design Research
2011
.11
최근 본 자료
댓글(0)
0