지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2015.10
- 수록면
- 73 - 102 (30page)
- DOI
- 10.15830/amj.2015.17.3.73
이용수
초록· 키워드
오류제보하기
According to Resource Dependence theory, an organization’s behavior and strategy is affected by external resources. An organization has diverse resources interacting with environment. Because organization cannot focus on all those resources, it concentrates on its critical resources. In market environment, firm responds to other firms by controlling their internal critical resources or manages interdependency with environment to get market share. Thus Firm should choose best behavior and strategy when internal and external resources are change. When new brand enters, incumbents might change their strategy to protect their market share depending on critical value. More precisely, incumbents sharing market with entrant respond, but incumbents having competitive internal resources do not. In this article, we study incumbent"s responses to a new brand entry and long-term effect. We show that how incumbents change their price strategy in reaction to the new brand’ entry and also show these responses vary depending on interdependency of internal resources and external environments and ownership.
목차
Ⅰ. Conceptual Framework
Ⅱ. Model and Data
Ⅲ. Methodology
Ⅳ. Empirical Analysis
Ⅴ. Discussion
Ⅵ. Managerial Implication
Ⅶ. Limitation and Further Research
References
참고문헌 (46)
참고문헌 신청
[학술지(정기간행물)] - Ailawadi, Kusum L. / 2010 / When Wal-Mart Enters : How Incumbent Retailers React and How This Affects Their SalesOutcomes / Journal of Marketing Research 47 : 577 ~ 593
[학술지(정기간행물)] - Basker, Emek / 2005 / Selling a cheaper mousetrap: Wal-Mart's effect on retail prices / Journal of Urban Economics 58 (2) : 203 ~ 229
[학술지(정기간행물)] - Basker, Emek. / 2009 / The Evolving Food Chain: Competitive Effects of Wal-Mart’s Entry into the Supermarket Industry / Journal of Economics and Management Strategy 18 (4) : 977 ~ 1009
[학술지(정기간행물)] - Baum, J. A. C. / 1997 / Love thy neighbor? Differentiation and agglomeration in the Manhattan hotel industry / Administrative Science Quarterly 42 : 304 ~ 338
[학술지(정기간행물)] - Bharati, Rakesh / 2012 / Clustering in Crude Oil Price and the Target Pricing Zone Hypothesis / Energy Economics 34 (2012) : 1115 ~ 1123
[학술지(정기간행물)] - Basker, Emek / 2005 / Selling a cheaper mousetrap: Wal-Mart's effect on retail prices / Journal of Urban Economics 58 (2) : 203 ~ 229
[학술지(정기간행물)] - Basker, Emek. / 2009 / The Evolving Food Chain: Competitive Effects of Wal-Mart’s Entry into the Supermarket Industry / Journal of Economics and Management Strategy 18 (4) : 977 ~ 1009
[학술지(정기간행물)] - Baum, J. A. C. / 1997 / Love thy neighbor? Differentiation and agglomeration in the Manhattan hotel industry / Administrative Science Quarterly 42 : 304 ~ 338
[학술지(정기간행물)] - Bharati, Rakesh / 2012 / Clustering in Crude Oil Price and the Target Pricing Zone Hypothesis / Energy Economics 34 (2012) : 1115 ~ 1123
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
Get Opportunities from the middle of difficulty: The effect of incumbents’ problems on market entry of entrepreneurial firms
한국경영학회 융합학술대회
2021 .08
-
Is Lowering Entry Barriers Always Good?
[KIEP] KIEP Opinions
2015 .04
-
Entry Deterrence and Price Competition under Asymmetric Information
경영과학
2016 .12
-
Social Value from Social Enterprise: An Incentive Design
계량경제학보
2021 .01
-
잠재기업의 현지시장 진출에서의 시장실패 유형 분석: 기존기업이 다국적 기업인 경우를 포함하여
국제경영리뷰
2020 .01
-
중국 시장에서 브랜드 경험이 브랜드 신뢰에 미치는 영향에 관한 연구: 국내와 해외 스포츠 패션브랜드 비교분석
Journal of China Studies
2019 .01
-
수직적 차별화 시장에서 진입기업의 서비스 다양화와 품질전략
경영과학
2021 .09
-
The Effects of International Co-branding on Consumer Responses : Conceptualization and Propositions
한국산업경제학회 정기학술발표대회 초록집
2018 .05
-
The Influence of External Mobile Branding Consumption Activities on Employee Brand Commitment and Consumer Performance
The Journals of Economics, Marketing & Management
2021 .01
-
뉴스 텍스트를 활용한 국내 자동차 시장의 브랜드 속성 기반 시장 구조 분석
한국경영과학회지
2022 .02
-
A Comparative Study of Vietnamese Market Entry Strategies between Korean and Japanese Firms
한국무역학회 국제학술대회
2017 .11
-
브랜드 진정성에 영향을 미치는 선행요인과 브랜드 진정성이 브랜드 신뢰 및 브랜드 동일시에 미치는 영향 : 커피브랜드 중심으로
한국외식산업학회지
2016 .12
-
The Relationship Between Brand Anthropomorphism, Brand Love, and Brand Advocacy. Moderate Role of Self-brand Connection in Brand Distribution
유통과학연구
2023 .03
-
The Antecedents and Consequences of Effective Brand Positioning
ASIA MARKETING JOURNAL
2015 .10
-
Exploring brand Emotional Components in Consumer-brand Relationships: The Moderating Effect of Brand Image and the Mediating Role of Brand Commitment
유통경영학회지
2024 .10
-
한국 소기업에게도 전략은 필요한가?: 소기업 전략 유효성과 전략 선택
경영학연구
2020 .10
-
브랜드변경 전략의 기업가치적 유인배경 및 개선효과 분석 - 무형자산성가치배율 활용 관점에서
경제연구
2017 .01
-
The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan
유통과학연구
2019 .01
-
Do Brand Love and Brand Knowledge Matter? Impact on Brand Relationship and Extra-Role Behavior
Culinary Science & Hospitality Research
2022 .07
이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2016-325-002021444