지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2020.10
- 수록면
- 45 - 61 (17page)
- DOI
- 10.7233/jksc.2020.70.5.045
이용수
초록· 키워드
오류제보하기
Following K-pop and K-drama, the trend of K-beauty, Korean-style skin care and makeup, made a bold entrance into the global marketplace. The purpose of this study is to analyze how Korean skincare products are presented to English-speaking audiences and how Korean skin care practices are defined on webpages. The theoretical and analytical framework of the present study draws upon consumer research literature on consumption rituals and marketplace myths. The study conducted a qualitative thematic analysis of 68 webpages written in English on Korean skin care practices. Two umbrella themes emerged: Firstly, K-skin care is presented as a new type of consumption ritual. The web content provides ritual scripts. Findings suggest that global consumers satisfy their pursuit of a healthy lifestyle and virtues of self-care in K-skin care rituals. Secondly, this study identifies discourses that mythologize K-skin care. The webpages attribute the merits of Korean skincare products to the legacy of Korean culture and nature-inspired products that harness science and technology. Finally, this study discusses the implications and suggestions for future research in this area.
목차
ABSTRACT
Ⅰ. Introduction
Ⅱ. Theoretical Framework
Ⅲ. Methods
Ⅳ. Findings and Discussion
Ⅴ. Conclusion
References
참고문헌 (45)
참고문헌 신청
Allen, G. / Korean skin care: The 10-step routine every guy should know / Fashionbeans
Arsel, Z. / 2011 / Demythologizing consumption practices: How consumers protect their field-dependent identity investments from devaluing marketplace myths / Journal of Consumer Research 37(5):791~806
Bhabha, H. / 1994 / The location of culture / Routledge
Campbell, J. / 1949 / The hero with a thousand faces / New World Library
Cho, C. / The updated 10-Step Korean skin care routine, According to Soko Glam's founder / Popsugar
Arsel, Z. / 2011 / Demythologizing consumption practices: How consumers protect their field-dependent identity investments from devaluing marketplace myths / Journal of Consumer Research 37(5):791~806
Bhabha, H. / 1994 / The location of culture / Routledge
Campbell, J. / 1949 / The hero with a thousand faces / New World Library
Cho, C. / The updated 10-Step Korean skin care routine, According to Soko Glam's founder / Popsugar
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UCI(KEPA) : I410-ECN-0101-2020-381-001555342