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논문 기본 정보

자료유형
학술저널
저자정보
강재희 (백석문화대학 외식산업학부) 고은희 (경기대학교 관광전문대학원 식공간연출전공)
저널정보
한국식생활문화학회 한국식생활문화학회지 한국식생활문화학회지 제29권 제4호
발행연도
2014.1
수록면
314 - 325 (12page)

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초록· 키워드

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To contribute to the globalization of Korean food, a Korean food culture publicity event was conducted at Hayabusa Station, Tottori Province, Japan. This study investigated and analyzed recognition and preferences towards Korean food in participants at the event. The method of information acquisition was also analyzed. Most participants had prior experience eating Korean food. As for information, participants responded that they were affected by public media such as dramas, and the most effective way of getting information was participating in lectures. This study also investigated intake of 20 kinds of Korean food and found highest preferences for bibimbap, kimchi, naengmyeon, and galbigui, in that order. The main motive for participating in the Korean food culture publicity event was a desire to experience a new culture. Further, satisfaction, intention to participate, and intention to recommend Korean food were high. These attitudes had significant effects on the intention to visit Korea. In the future, Korean food culture publicity events held in foreign lands can contribute to Korean tourism.

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