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[광고제도] 지상파TV와 신문은 어떻게 다른가?
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논문 기본 정보

Type
Academic journal
Author
Journal
Korean Broadcasters Association Broadcasting Culture No.400
Published
2015.3
Pages
108 - 116 (9page)

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cover
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Topic
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Background
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Method
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Result
[광고제도] 지상파TV와 신문은 어떻게 다른가?
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Contents

1. 글을 시작하며
2. 우리나라 소비자들의 매체 인식
3. 신문 광고주들의 지상파TV 중복 집행도의 변화 추세
4. 맺음말

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