지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2020.8
- 수록면
- 5 - 16 (12page)
- DOI
- 10.15187/adr.2020.08.33.3.5
이용수
초록· 키워드
오류제보하기
Background : With the increasing international interest in and social awareness about plastic waste, Korea has also been focusing on the enforcement of disposable plastic cup regulations. In addition to government initiatives and tumbler use campaigns, studies for overcoming the limitations of existing approaches and inducing ecological behaviors should be pursued.
Methods : Based on theoretical considerations of the Comprehensive Action Determination Model (CADM) and choice architecture, five design strategies were derived. After comparative analysis of three cup-sharing cases in Germany, the United Kingdom (UK), and South Korea in terms of social and cultural influences, an integrated service design model, ’0U (Zero You) Cup’, was proposed. The study model was verified through a four-day pilot experiment of its action-inducing incentives and self-sustainability designed in the environment.
Results : Based ‘circulation’, ‘familiarity’, ‘trust’, ‘cost’, and ‘transition’ as the five strategies, the experiment showed a high return rate of 74.89% for the 0U cups, and demonstrated the possibility of the campus café circulation system using on-site individuals as both users and workers.
Conclusions : This study serves as a starting point for the establishment of an integrated service design model for replacing disposable cup consumption behavior. The proposed model is unique as it proposed five strategies reflecting the socio-cultural environment of South Korea, considered individuals of the community as the core value of the model’s self-sustainability, and discovered CADM’s situational influences , and choice architecture’s ‘default option’ and ‘bandwagon effect’ as a theoretical framework to cope with people’s habit of changing their instant choices. To selfsustainably implement the current model, ‘trust’ and ‘cost’ must be considered in the future.
Methods : Based on theoretical considerations of the Comprehensive Action Determination Model (CADM) and choice architecture, five design strategies were derived. After comparative analysis of three cup-sharing cases in Germany, the United Kingdom (UK), and South Korea in terms of social and cultural influences, an integrated service design model, ’0U (Zero You) Cup’, was proposed. The study model was verified through a four-day pilot experiment of its action-inducing incentives and self-sustainability designed in the environment.
Results : Based ‘circulation’, ‘familiarity’, ‘trust’, ‘cost’, and ‘transition’ as the five strategies, the experiment showed a high return rate of 74.89% for the 0U cups, and demonstrated the possibility of the campus café circulation system using on-site individuals as both users and workers.
Conclusions : This study serves as a starting point for the establishment of an integrated service design model for replacing disposable cup consumption behavior. The proposed model is unique as it proposed five strategies reflecting the socio-cultural environment of South Korea, considered individuals of the community as the core value of the model’s self-sustainability, and discovered CADM’s situational influences , and choice architecture’s ‘default option’ and ‘bandwagon effect’ as a theoretical framework to cope with people’s habit of changing their instant choices. To selfsustainably implement the current model, ‘trust’ and ‘cost’ must be considered in the future.
목차
Abstract
1. Introduction
2. Theoretical Considerations
3. Studying the Cup-Sharing Service Design Model
4. The 0U Cup
5. The Pilot Experiment
6. Conclusions and Discussion
References
참고문헌 (24)
참고문헌 신청
Ajzen, I. / 1985 / Action-control: From Cognition to Behavior / Springer :11~39
Johannes Daae / 2015 / Opportunities and challenges for addressing variations in the use phase with LCA and Design for Sustainable Behaviour / International Journal of Sustainable Engineering 8(3):148~162
Johannes Daae / 2015 / A classification of user research methods for design for sustainable behaviour / Journal of Cleaner Production 106:680~689
Marie Hebrok / 2017 / Household food waste: Drivers and potential intervention points for design – An extensive review / Journal of Cleaner Production 151:380~392
Klöckner, C. / 2010 / A comprehensive action determination model : toward a broader understanding of ecological behaviour using the example of travel mode choice / Journal of Environmental Psychology 30(4):574~586
Johannes Daae / 2015 / Opportunities and challenges for addressing variations in the use phase with LCA and Design for Sustainable Behaviour / International Journal of Sustainable Engineering 8(3):148~162
Johannes Daae / 2015 / A classification of user research methods for design for sustainable behaviour / Journal of Cleaner Production 106:680~689
Marie Hebrok / 2017 / Household food waste: Drivers and potential intervention points for design – An extensive review / Journal of Cleaner Production 151:380~392
Klöckner, C. / 2010 / A comprehensive action determination model : toward a broader understanding of ecological behaviour using the example of travel mode choice / Journal of Environmental Psychology 30(4):574~586
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UCI(KEPA) : I410-ECN-0101-2020-658-001085454