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Exploring the Theoretical Tasks and Directions of School Consulting: In Perspective of Service Marketing
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학교컨설팅의 이론적 과제 및 방향 탐색: 서비스 마케팅의 관점에서

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Type
Academic journal
Author
Journal
서울교육대학교 초등교육연구원 한국초등교육 한국초등교육 제31권 제1호 KCI Accredited Journals
Published
2020.1
Pages
35 - 56 (22page)

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Exploring the Theoretical Tasks and Directions of School Consulting: In Perspective of Service Marketing
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This study intended to analyze existing theoretical discussions on school consulting by borrowing the view of service marketing to induce voluntary purchase by customers. Therefore, the literature related to service marketing was analyzed to derive the components of service marketing. And based on them, this study analyzed reports and volumes that aggregated theoretical discussions on school consulting. As a result, we found a lot of discussions that share the main concept, theory and problem consciousness of service marketing. However, such discussions have the limits of being at a superficial and short-sighted level. Based on these findings, six directions for future theoretical discussion on school consulting were presented. First, the paradigm of theoretical discussion about school consulting needs to shift from the "teaching" paradigm to the "learning" paradigm. Second, the discussion on school consulting needs to focus more on student learning, and as a part of this, the inclusion of learning consulting and parent consulting under the scope of school consulting is needed. Third, it is necessary to seek dialogue, coexistence, and inclusion with various mechanisms for school reform and teacher development that compete with school consulting. Fourth, it is necessary to expand the interest in the participants or the characteristics of participants, which were relatively neglected in the discussion about school consulting. Fifth, interest in school consulting in areas and ways that school members feel less burdened should be expanded. Sixth, it is necessary to emphasize empirical research on the status, effects, strategies, and tasks of school consulting.
#School Consulting #Service Marketing

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강기두 / 2018 / 서비스 마케팅 / 북넷 google schola 구자억 / 2013 / 학교컨설팅 활성화를 위한 학교조직 진단도구 개발 및 시스템 구축 연구 google schola 구자억 / 2013 / 학교컨설팅의 이론과 실제 / 한국교육 개발원 google schola 김도기 / 2016 / 수업컨설팅 : 좋은 수업의 조건5G / 학지사 google schola 김도기 / 2017 / 학교컨설팅의 이론과 실제 / 학지사 google schola

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