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What Do The Algorithms of The Online Video Platform Recommend: Focusing on Youtube K-pop Music Video
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온라인 동영상 플랫폼의 알고리듬은 어떤 연관 비디오를 추천하는가: 유튜브의 K POP 뮤직비디오를 중심으로

논문 기본 정보

Type
Academic journal
Author
Yeong-Ju Lee (서울과학기술대) Chang-Hwan Lee (서울과학기술대)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.20 No.4 KCI Accredited Journals
Published
2020.4
Pages
1 - 13 (13page)

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What Do The Algorithms of The Online Video Platform Recommend: Focusing on Youtube K-pop Music Video
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Abstract· Keywords

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In order to understand the recommendation algorithm applied to the online video platform, this study examines the relationship between the content characteristics of K-pop music videos and related videos recommended for playback on YouTube, and analyses which videos are recommended as related videos through network analysis. As a result, the more liked videos, the higher recommendation ranking and most of the videos belonging to the same channel or produced by the same agency were recommended as related videos. As a result of the network analysis of the related video, the network of K-pop music video is strongly formed, and the BTS music video is highly centralized in the network analysis of the related video. These results suggest that the network between K-pops is strong, so when you enter K-pop as a search query and watch videos, you can enjoy K-pop continuously. But when watching other genres of video, K-pop may not be recommended as a related video.

Contents

요약
Abstract
I. 서론
Ⅱ. 관련 문헌 검토
Ⅲ. 연구문제 및 연구방법
Ⅳ. 연구결과
Ⅴ. 결론 및 논의
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UCI(KEPA) : I410-ECN-0101-2020-310-000576248