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A study on the effect of selection attributes on satisfaction and behavioral intention of coffee shop customers
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커피전문점의 선택속성이 만족도와 행동의도에 미치는 영향 연구

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Type
Academic journal
Author
Ki-Hoon Shim (순천대학교)
Journal
Korea Tourism Research Association International Journal of Tourism and Hospitality Research Vol.33 No.11 KCI Accredited Journals
Published
2019.11
Pages
71 - 87 (17page)
DOI
10.21298/IJTHR.2019.11.33.11.71

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A study on the effect of selection attributes on satisfaction and behavioral intention of coffee shop customers
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Abstract· Keywords

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In the coffee shop market, consumption has increased rapidly, especially among young people, and sales at franchise coffee shops are continuously increasing. In order to survive the competition, coffee shops are trying different marketing approaches. Also, specialty coffee shops that are operated by individuals in the form of roasters or that offer low prices to meet consumer needs are in abundance. In order to achieve sustainable management and earn profits in the face of intensifying competition, it is necessary to provide differentiated customer value by providing services that consumers want. This study analyzed the relationship between college students’ selection attributes, satisfaction, and behavioral intention and the effects of the selection attributes of privately-owned and franchise coffee shops on satisfaction and behavioral intentions. The effects of the coffee shop selection attributes on satisfaction and behavioral intention, the effect of satisfaction on behavioral intention, and the direct and indirect effects of factors had a positive effect. As a result of analysis according to the type of business, it was found that the selection attributes of franchise coffee shops had positive effects on both satisfaction and behavioral intention, and satisfaction affected behavioral intention. The selection attributes of private coffee shops did not affect satisfaction and behavioral intention, but satisfaction had a positive effect on behavioral intention.
#Coffee shop #Selection attribute #Satisfaction #Behavioral intention #커피전문점 #선택 속성 #만족도 #행동의도

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 분석방법
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
참고문헌
국문요약

References (72)

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강혜숙 / 2017 / 개인 커피전문점 선택속성 요인이 이용고객의 전반적인 만족도에 미치는 영향과 성별 및 연령 차이검증 / 한국외식산업학회지 13(2):61~78 dbpia 고범석 / 2012 / 커피전문점 이용객의 식생활라이프스타일과 선택속성과의 관계: 20･30대 여성을 중심으로 / 호텔관광연구 14(2):84~99 dbpia 권영훈 / 2015 / 개인 커피점과 프랜차이즈 커피전문점의 서비스품질 비교분석: DEA분석을 중심으로 / 경영컨설팅연구 15(3):47~56 dbpia 권태일 / 2009 / IPA 및 중요도 실행도 불일치(Gap)모형을 이용한 관광목적지로서 동굴의 활성화 방안 도출 / 관광연구저널 23(1):35~48 dbpia 김경희 / 2014 / 소비자의 라이프스타일 유형별 특성에 따른 커피전문점브랜드 개성 이미지 및 소비행동 비교- 부산지역 대학생 대상으로 - / 외식경영연구 17(3):31~51 google schola

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