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The Effectiveness of Anti-Smoking Advertisement on Smoking Cessation Intention in Citizens of Ulsan Metropolitan City
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울산광역시 시민에서 금연 광고가 금연 의향 및 유지에 미치는 영향

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Type
Academic journal
Author
Journal
한국보건의료기술평가학회 보건의료기술평가 보건의료기술평가 제6권 제2호 KCI Candidated Journals
Published
2018.1
Pages
114 - 122 (9page)

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The Effectiveness of Anti-Smoking Advertisement on Smoking Cessation Intention in Citizens of Ulsan Metropolitan City
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Objectives: In this study, we evaluated the effectiveness of the typical anti-smoking advertisement on smoking cessation intention in citizens of Ulsan Metropolitan City. Methods: A total of 700 citizens (600 adults and 100 high school student) participated in face-to-face interviews survey using paper questionnaire. Three anti-smoking advertisements were used in this study; chronic obstructive pulmonary disease (COPD) patient video advertisement, tobacco hazard information advertisement, and COPD patient voice advertisement. Each participant randomly evaluated only one of the three non-smoking anti-smoking advertisements. Participants were asked whether they had seen or heard anti-smoking advertisements before and asked whether they understood the advertisement well. They also assessed the effectiveness of non-smokers to maintain smoking cessation and how effective it would be to help smokers quit. Results: Among the three anti-smoking advertisements, 54.8% of participants said that they watched COPD patient video advertisement before. More than 95% of participants said they can understood anti-smoking advertisements. Among the three anti-smoking advertisements, tobacco hazard information advertisement was evaluated to be most effective to maintain non-smokers’ smoking cessation (234, 92.5%). Tobacco hazard information advertisement was also evaluated to be most effective to make smokers quit smoking (216, 84.7%). Conclusion: Anti-smoking advertisements have a positive effect on non-smoker’s willingness to keep smoking and smokers’ willingness to quit smoking. In future studies, it would be meaningful to look at the long-term effects of smoking cessation or to evaluate the effectiveness of the more various anti-smoking advertisements.

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Eriksen M / 2012 / The tobacco atlas / American Cancer Society and World Lung Foundation google schola cdc.gov google schola Ministry of Health & Welfare / 2012 / Reporting on the implementation of the WHO framework convention on tobacco control (FCTC) :38 google schola Ministry of Health & Welfare / 2018 / Republic of Korea 2018 report (framework convention on tobacco control, FCTC) google schola 최성은 / 2017 / 담배과세 인상의 흡연율 및 경제적 영향분석 google schola

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