지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2017.1
- 수록면
- 343 - 366 (24page)
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초록· 키워드
오류제보하기
3D printing technology provides innovative and exceptional experiences beyond routine experiences for brands. Luxury brands can take full advantage from this newly developed technology due its inherent characteristics such as rarity and uniqueness. This study focuses on the ad campaign experiences through 3D printing technology for luxury brands and their influences on the perceived value of luxury brands. Study1 focused on examining the influence of utilitarian and hedonic experiences with 3D printing campaigns on perceived value of luxury brand. Study 2 concentrated on different relationships between attitude and brand evaluation within utilitarian or hedonic dominant 3D printing campaigns by comparing brand types for potential consumers in general.
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참고문헌 (28)
참고문헌 신청
Arnould, E. J. / 1993 / River magic: Extraordinary experience and the extended service / Journal of Consumer Research 20 : 24 ~ 45
Arnould, E. J. / 2002 / Consumers / McGraw-Hill
Bettman, J. R. / 1979 / An information processing theory of consumer choice / Addison-Wesley
Bilton, R. / / Coca-Cola shows off the untapped potential for 3D printing in advertising / Venture Beat
Bosmans, A. / 2006 / Scents and sensibility : When do(in)congruent ambient scents influence product evaluations? / Journal of Marketing 70 (3) : 32 ~ 43
Arnould, E. J. / 2002 / Consumers / McGraw-Hill
Bettman, J. R. / 1979 / An information processing theory of consumer choice / Addison-Wesley
Bilton, R. / / Coca-Cola shows off the untapped potential for 3D printing in advertising / Venture Beat
Bosmans, A. / 2006 / Scents and sensibility : When do(in)congruent ambient scents influence product evaluations? / Journal of Marketing 70 (3) : 32 ~ 43
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