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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
중앙대학교 외국학연구소 외국학연구 외국학연구 제14권 제1호
발행연도
2010.1
수록면
47 - 66 (20page)

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This study observes the many different techniques of dialogicity in the language of the mass media in the Post-Soviet era and attempts to determine how these techniques realize the new strategies of the Russian mass media and what kind of role they play in democratizing the language of the media in general. A typical journalist in the Post-Soviet era expresses himself in a language that is rather emotional and free from the stylistic limitations of the past. Through the use of such language the journalist makes active attempts to affect the reader's consciousness. The journalist would seek innovative language rather than follow stock expressions or styles; as a result he often relies on colloquial language or even uses slang. In order to affect the reader's consciousness most effectively, the journalist actively utilizes the techniques of giving dialogicity to a basically monologue-style text. Most frequently used technique in Post-Soviet era journalism presents the text in the style of a conversation that sets up the journalist as the speaker and the reader as the listener. Other techniques include posing various questions, quoting from others, and reductions in syntax. The journalist, using these techniques, gets linguistically closer to his readers and gains the effect of equal communication. Such techniques of dialogicity not only helps the journalist achieve his goal of involving the readers in his text, but also appears as a way of democratizing the language of the Russian mass media. The said democratization process, which started at the end of the 20th century, has changed the reader's position from that of a passive listener to an equal and active participant in the conversation with the speaker. Today the language of the media greatly affects the literary language as the model of language use of the general public. It also plays the role of producing the standard language norms, which was once the role of the language in works of literature by writers. In addition, the language of the media opens up vocabulary from various spheres to be integrated into literary language, presents new genres of media texts, creates sophisticated techniques in discourse and debate, and enriches the Russian language in general. Therefore it is also necessary to acknowledge and justly appreciate the achievements of the language of the media in the Russian literary language.

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