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Efficiency Analysis of Hollywood Motion Picture by DEA and its Application of Classification System
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DEA에 의한 할리우드 영화 효율성 분석 및 이를 응용한 영화 분류 시스템

논문 기본 정보

Type
Academic journal
Author
Journal
한국엔터프라이즈아키텍처학회 정보기술아키텍처 연구 정보기술아키텍처 연구 제13권 제3호 KCI Accredited Journals
Published
2016.1
Pages
487 - 495 (9page)

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Efficiency Analysis of Hollywood Motion Picture by DEA and its Application of Classification System
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Abstract: The goal of this research uses DEA and with effectiveness grade (production cost - ben-efit) of Hollywood movie (2009-2012 above of release and benefit $100,000,000) to process the clas-sification which is fixed quantity considered evaluation marks information of movie. This structureof film industry about movie performance factor discrimination point with existing research resultpresented the thing from the environment where from existing movie theater income (box office)with the digital home video (electronic home video) the week profit structure is changed. Alsoexperiment led and following effectiveness grade the feature of the movie which belongs to 4 kindmovie classifications to have a respectively characteristic attribute and a nature, gets the influenceof application possibility and existing production cost and release screen size about movie perfor-mance determining factor proposed the new view to movie recommendation system.
#효율성 #자료포락분석 #영화 #문화 콘텐츠 #영화 분류 #DEA #DEA #Efficiency #data Envelopment analysis #Movie #Cultural content #film classification

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References (18)

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Pricewaterhouse Coopers LLP / 2011 / Global Entertainment and Media Outlook : 2013-2017 google schola 김성국 / 2006 / DEA에 의한 우리나라 멀티플렉스 산업의 효율성 분석 / 한국콘텐츠학회 논문지 6(7):111~118 dbpia 김태구 / 2013 / 개봉 규모와 수익성에 따른 영화의 분류와 확산 패턴 분석 / 대한산업공학회지 39(5):412~421 dbpia Litman, B. R. / 1983 / Predicting success of theatrical movies : An empirical study / Journal of Popular Culture 16(4):159~175 google schola Eliashberg, J. / 1997 / Influencers or predictors? / Journal of Marketing 61(2):68~78 google schola

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