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Demand Estimation of Car-sharing Service Using Web-site Reservation Requesting Log Data
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웹사이트 조회이력자료를 활용한 카셰어링 수요 추정 및 분석

논문 기본 정보

Type
Academic journal
Author
Journal
한국ITS학회 한국ITS학회 논문지 한국ITS학회 논문지 제14권 제4호 KCI Accredited Journals
Published
2015.1
Pages
10 - 17 (8page)

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Demand Estimation of Car-sharing Service Using Web-site Reservation Requesting Log Data
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Currently, there are increasing demand for researches on the development of car-sharing operating strategy. In order to carry out the research, demand for car-sharing is required. However, since previous researches only adopted performance data or demand derived from several assumptions, spilled demand has been spotted due to lack of available cars. For this reason, we plan to suggest the way to estimate the value including spilled demand which has been spotted previously based on the record of utilization on the website of operating company, actual company providing car-sharing service. In the case of ‘LH Happycar Service’, difference between estimated demand and record of utilization is about twice the difference between estimated demand and record of inquiry. Especially, it is found that service rate does not go above once it reaches to its maximum rate because it cannot satisfy additional demands. In short, when we evaluate the demand for individual station based on the record of utilization only, it would be possible to underestimate the demand especially for the station at full capacity.

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